Creating infographics as part of your content marketing, search engine optimisation or online branding strategy is a great first step. But, by adding a few things to the process you can make the infographics work harder for you, so they will bring even more results.
These small adjustments aren’t difficult, but will make your infographics much more effective.
Cater to your Market
Just like you have to make sure your blog posts, videos and other types of content are of interest to your market, your infographics should also cater to a target audience. They should be specifically designed to attract and influence a specific group of people. Remember that when you try to reach everyone, you usually end up not being able to reach anyone.
Choose Strategic Topics
Don’t choose your infographic topics randomly. Choose topics that will interest your audience while at the same time help you reach your goals. The title, content, statistics and images should be things that support your marketing messages and goals. When you do this, your infographic will become more than just another piece of content, it will become an effective promotional tool.
Tell a Specific Story
Use a story to frame your content to make your infographics more interesting and cohesive. This means making sure all the pieces of information you include work together to illustrate a point or help you tell your market something specific.
To do this, look at your infographic as a whole and consider how you arrange information to make sure it makes sense and each piece works together.
Perfect the Design
An infographic’s content is only part of the equation. Since they are so visual, the design, layout and graphics you use are a big part of an infographic’s success. The design should be in line with your brand and be clean and professional. It should also support the topic, messages and story.
The best infographics lead the eye through the content, so reading each piece and taking in each statistic is natural and makes logical sense. The design helps the reader understand the information and makes the infographic more shareable.
Give Yourself Credit
Remember, your infographic is supposed to help you promote your business, so give yourself credit for it! Of course, you will need to cite the sources you use, but you should also include your website and logo so readers will associate it with your business.
Normally, branding is added to the bottom of an infographic, but if the piece is about your business or products, you could carry your name, logo and brand throughout the entire infographic.
Make it Embeddable or Shareable
Finally, make sure your readers can easily embed the infographic on their own site or share it through social media. When you add some code people can copy and paste into a website, make sure it links the infographic back to your site so you can build links and drive traffic to your site.
People like to share infographics, so making it easy for them to do so will help you leverage social media sharing and word of mouth so you can reach a wider audience.
As you create infographics, use these tips so they will help you build your online brand and you can get the most out of them.