In this technology-dependent era, it’s incredibly easy to find the information you need, but it’s also incredibly easy to be overwhelmed by the vast amount of content right at your fingertips. If you aren’t careful, your business’ message and content could become buried in all this information, making it harder for you to reach your target market.
One way many businesses successfully stand out online is by becoming more visual. According to Zabisco, visual information is processed 60,000 times faster than other information. In a world full of articles, blog posts and forums, sometimes Internet users need a break from dense content. Your audience can very easily skim visual media and take away a message, so it is in your brand’s best interest to make your online presence more visual.
Show Off Your Product
Perhaps the most obvious way you can make your presence more visual is by sharing pictures or videos of your products. Internet Retailer found that people who watch a video about a product are 85 percent more likely to purchase that product. The technology, fashion and food industries lend themselves well to this tactic. Let your product speak for itself by showing off images that draw your market in and inspire them to ask questions and explore your product even more.
A study conducted by M Booth and Simply Measured found that on Facebook, videos are shared 12 times more than links and text posts combined and that photos are shared twice as often as text posts. This means that your visual content will not only draw in your current audience, but has the potential to draw in new customers.Image source
Inform Your Audience
Not all brands are visual. If you promote a service or a cause, for example, it can be harder to find ways to visually represent your company. But, if you think outside the box you’ll find ways you can create visual content about your brand. Sharing business or industry statistics through infographics is a very popular and successful way of making a perhaps less-visual brand more visual. In fact, according to AnsonAlex, sites that post infographics see an average of 12 percent more traffic than sites that don’t.
Infographics aren’t the only way to do this. Other ways to inform your audience include sharing a one-statement fact in a visual way, sharing a picture to reflect success (donations, attendees, etc.), sharing maps, or posting pictures or videos showing how your product works.
Reach Out to Your Customers and Partners
Another effective way of generating visual content is by reaching out to your customers. There are so many creative ways you can do this: host a photo contest, ask for links to favorite music videos, encourage users to share pictures of themselves with the product they purchased from you, ask attendees at an event to Tweet pictures of the night using a specific hashtag. Crowd sourcing your visual content creation can be a good way to quickly generate visual content while at the same time connecting with your fan base.
Organizations like governments, non-profits or even industry partners are also great places to look for visual content. Branch out and consider sharing visual content from others (who aren’t your competitors, of course) if it will benefit both of you.
Use Visuals to Draw People In
Keep in mind that your visual media doesn’t have to stand alone. Try adding artistic or attention-grabbing images to your content or website to draw people in to read your post or explore your website. As you begin creating more visual content, you’ll most likely see an increase in website traffic and social shares. A study by SEOmoz reveals that posts that include videos attract three times more links than posts that only contain text, and, according to MarketingSherpa, users spend 100 percent more time on websites that have videos on them.
Making your online presence more visual doesn’t have to be hard. In fact, you can probably start using some of these tips today to make your brand stand out from all the online clutter and to connect with new audiences.