Part 1 in a series of posts about hooking up your WordPress site with search analytics.
WordPress is ideal for hosting high-quality, search engine optimised websites. The interface is easy to get to grips with, your whole team can update and contribute to the site, and you won’t have to worry about any back-end code getting in the way of doing what you do best: publishing great content.
When you create your first site, you may be completely satisfied with the customisable themes and the range of site stats available, and with good reason. With a free website you’ll have access to information such as page views, referrals, post popularity, search engine terms and site clicks. And with a touch of creativity there’s no end to the possibilities when it comes to website design.
However, if you want to make double sure that your website it getting listed up with the big boys, you’ll need to spend a bit of time linking up your sites. One of the easiest ways to do this is with Google and Bing Webmaster tools; it’s so simple, there really is no excuse for not doing this anyway.
Go to your WordPress dashboard and click on Tools, then Available Tools. Follow the links to the Google Webmaster Tools and Bing Webmaster Tools.
You will need a Google and Bing account to set both of these up – simply follow the directions for signing up. Once you’ve signed up or logged in, follow the directions below to add your site.
Google: Click Add Site, then enter the URL of your website. This will generate a Meta tag which you will need to copy and paste into the field on the WordPress tools page. Save the tools page and head back to Google Webmaster tools to verify your site.
Bing: Click Add New Site, then enter your website URL, then you’ll want to select option 2. Copy the meta tag and paste it into the Bing Webmaster Center field on WordPress tools, then select ‘save’. Once this is done hit verify back on the Bing page and your website should be added to your list.
Your information won’t be added instantly, as the search bots will have to crawl your site, you should expect to wait around 3 days before your data populates.
What will this show me?
One of the most important features included with both Webmaster tools is the crawl index; this is the best way to make sure your site is effectively crawled by search bots. It will let you know if there are any crawling errors, and also give you a basic overview of search terms and impressions.
Coming Soon: submitting a Site Map, How to Use Google Webmaster Tools, Upgrading to Paid Services, and Integrating Google Analytics.