When developing a website for your company or as a personal portfolio, it may be tempting to spend days, or even months, perfecting the layout, colours, font and content before going live. Not necessary. Here are some top tips for getting your website up and running in 1 hour. Yes, it may be a little rough around the edges, but once it’s live you’ll be far more motivated to get things ironed out. These tips can also apply to spring-cleaning or stream-lining your current website.
1 – Every website has an aim, don’t upload anything until you’ve determined what yours is. You may be thinking: “well, I just want to provide information”, but try to think beyond this to establish what you want your user to do with that information.
- Are you building a database of contacts – so should you be asking for information from your users?
- Are you generating leads – so do you want users to request a call back?
- Are you letting people know where you are – so should you be handing out directions so people will visit your premises?
Your call to action should be the focus of your site – don’t leave your visitors wondering if they should call, visit, or leave a message.
2 – Keep navigation to a mimimum, and make all pages accessible from the home page. If you have a lot of content, make use of drop down menus to keep things tidy. To make the user experience more enjoyable, keep the number of clicks to find relevant information to an absolute minimum – no one likes getting lost in the Minotaur’s maze trying to find contact information.
3 – Use a site like WordPress to buid your site and make sure it’s clean and professional looking. By differentiating between posts and pages you can create a sleek and professional website which is easy to update, maintain, and optimise for search.
4 – Hire someone else to write your website copy – a good professional writer will be able to get a feel for your company and come up with a few options for your website content. Outside eyes are the only way to guarantee that you’re saying everything you need to say in as few words as possible.
5 – Don’t go bonkers with all the added extras – social media sharing buttons are enough. If you feel that you just can’t live without that embedded HTML5 video, add it at a later date when you’ve received the first round of feedback from your customers.