Visual content has been gaining popularity, and it’s not slowing down as far as online marketing goes. In fact, KISSmetrics reported on just how relevant visual content has become.
These statistics give us a glimpse into the use of online visuals:
+ 63% of social media is made up of images.
+ 50% of all internet users have re-posted a photo or video they have found online.
+ Content with relevant images gets 94% more views than content without images.
KISSmetrics also reported that the brain is able to process visual content 60,000 times faster than it can process text.
What Makes Visuals Special
So, why are these statistics so high? What makes visual content so effective? For one thing, visuals easily stand out among a busy newsfeed and can draw readers’ attention to articles and blog posts.
Since visual content is more easily processed, it also leads to more engagement. People are more likely to take in visual content and then share it, because they received the message and found it helpful or interesting.
Making Visuals work for You
Just as with other types of content, your visual content needs to be strategically planned. It needs to be designed to appeal to your market, include a call to action and support your overall online marketing strategy.
Consider your Market
First, consider who you are marketing to. Different audiences will prefer different visuals and even different platforms. When you know who your market is, you can decide if you should use infographics, photos, videos or another type of visual content. You’ll also know where you should publish them, such as on your own site, various social media sites or third-party blogs.
Design with Purpose
As you create visual content, keep your market in mind. Use visual design, colours, style and information that will appeal to the people you are targeting. You should also make sure your visual content is branded, so people will associate it with your business. This means using a consistent style and including your name and logo.
Include a Call to Action
Your visual content should include a call to action, whether it is very direct or more subtle. You can ask people to visit your website, come to an event, subscribe to your YouTube channel or buy a product, among other actions. A call to action is what gives your piece purpose and helps you meet your goals.
Get it Out There
Finally, publish your visual content wherever it makes sense for the piece and your market. Visual content is likely to be shared, so the more places you publish it with an invitation to share, the more likely it will be to spread across the internet.
Visual content has been proven to be effective in communicating with markets and supporting online marketing plans. It also stands out online and is likely to be shared, so when you leverage visual content, you can make your own branding and marketing efforts more effective.