If you’re active on social media you probably have accounts on Facebook, Twitter, YouTube, Pinterest, Blog and maybe even Google+: all of which are which are desperately vying for your attention every day. Obviously you want to balance contribution evenly with interaction. So the question is; how do you populate all of these, keep them current and fresh without spend your every waking minute trawling the internet for good content?
The trick to this is to streamline your search process; you have to know exactly where you’re going for content, and then spend ten minutes every morning finding it. This will free up your time for genuine interaction.
To start with, don’t be that company; the one that finds one thing per week and posts it everywhere several times. If your fans are following your Facebook and your Twitter, they’re going to expect unique content in each feed.
You have to understand what users expect from social networks, and what content is best optimised for each platform. Some things just work on certain networks better than others.
Twitter, for example, is perfect for quick news updates about your industry, but it doesn’t work quite so well for long run campaigns and audience contribution, as this would be far too high maintenance.
Facebook is perfect for pulling in content from other areas, and it works for a variety of different media. It also works with longer term projects, and you can be sure of a wider reach, as Facebook is generally slower paced.
And finally, sites like Pinterest are great for visually stunning content. It isn’t about the page that it links to, it’s about the image you’re sharing. Try to remember this when you’re frantically pinning to boards trying to self-promote. Yes, Pinterest is a traffic driver, but it usually drives traffic to things people can buy, rather than to articles etc. If you want to link to an article, make sure you have a clear pin description; show your audience what they will gain from following the link.
Now we have that covered, you need to establish a system for sourcing great content.
Say hello to your new best friend: the RSS feed. You may already have one set up for news stories, but now you need to utterly flood your news feed to achieve that 1000+ symbol. You may be thinking this is counter productive; how am I expected to read more than 1000 news stories per day? You don’t.
If you use Google Reader, you’re going to use search terms to pull specific content from those stories based on your industry key words. Remember to use these useful little Google tips to streamline your search and find the most relevant news.
I’ve found my content, now what?
If it’s a news story with a good headline: Tweet it.
If it’s a story which invites comments: Facebook it.
If it’s an eye-catching image or video: Pin it.
And if it gets you thinking: Blog about it.