How to Drive Engagement on Your Blog

When you first start blogging, you may experience those cold and lonely few months when it feels like you’re talking to an empty room. What can be more frustrating is when you see your hits rising, but still, no one is taking the time to comment. Don’t give up just yet! We’ve all experienced this, and it’s normal as your audience grows and gets to know your content and style.

There are a few reasons your audience many not feel like sharing, and most of them are easy to overcome; a few tweaks here and there should get the comments pouring in.

Firstly, look at your writing. Are you checking and double checking for spelling or grammatical errors? If your sentences don’t flow or your vocabulary is difficult to understand, this may put off your potential audience. This is something that will improve with practice and as you develop your blogging style your voice will begin to shine through. Read your articles aloud before posting them, or send them to someone you trust to proofread.

This could also go the other way; your writing may be so clear and succinct that you’re answering questions completely. This is really a good thing, but by simply ending your article with a question you’re opening up the floor for comments.

Try logging out and viewing your blog as a visitor would; try to see it through fresh eyes. Is the comment field easy to find? Is it asking for too much information to allow a user to comment? Does it actively encourage discussion? Just as you want your social media buttons to be easily accessible, you also want to make sure that the comment section doesn’t suffer as a result.

Next you want to check that the right people are finding your articles for the right reasons. Take a look at your search terms and make sure the keywords are relevant to what you’re posting.

And finally, take a look at where you’re sharing your articles. Auto-publish will generally produce unfavourable results that will not generate as many clicks. By all means publish every blog post to Twitter, Facebook and LinkedIn, but pay close attention to how it will show up on each individual site and adjust as required. Truncated article titles on Twitter and the wrong thumbnail showing up on Facebook looks careless and won’t encourage engagement.