According to Business Insider, more than half of the time a person spends on his or her cell phone is spent using mobile apps. This statistic is just one reason mobile marketing is so successful. Many businesses are finding their target markets are spending more and more time on their cell phones, making mobile advertising and marketing more important than ever before.
If your market is one that spends a lot of time using their phone to use apps or browse the Internet, you’ll want to consider adding a mobile marketing element to your strategy.
Define Your Market
Before you start coming up with creative ways to use mobile channels, decide which of your markets you plan to target with your tactics. Keep in mind that the market you target through mobile strategies could be a portion of one of your regular markets.
Don’t Overwhelm Your Audience
Adding ads to a user’s experience isn’t always the best way to market yourself. Before you plaster ads on your mobile site or your company’s app, think about what kind of effect it will have on your user base. Will it cause people to uninstall your app or stop visiting your site?
Fill a Need and Have Purpose
To stay relevant in mobile marketing, you need to give your users a reason to connect with you on their phone. Create an app that offers some value, or make an outstanding mobile version of your site. Then, creatively send your message by combining your mobile tactics with your other marketing tactics.
Diesel, the popular clothing brand, excelled at this strategy when it added QR code signs to product shelves in its store. If customers scanned the code, which allowed them to “like” the product on Facebook, they were given a discount.Diesel’s QR code strategy. Image source
Take Advantage of the Medium
Remember that smartphone features can add a lot to your marketing efforts. Think creatively and find ways to use location-based services, cell phone cameras, social media and other on-the-go features. These aspects can make your tactics more interactive, which can have a big impact on your brand.
Mobile marketing is here to stay, and the way it can be used to advertise brands and services is always changing. As smartphones and apps become capable of doing so much more, your strategy can grow and become more interactive over time.