Social media ads and promoted posts can actually complement your social media marketing strategy, helping you get more out of this tactic. Most major sites allow businesses to buy ads or promote their posts, and even smaller sites are catching on and offering more options to advertisers.
If the sites you use offer advertising options that you aren’t using, you could be missing out on opportunities to strengthen your social media marketing.
Target your Market Effectively
While you can strive to reach your target market with your regular social media posts, you don’t have the options ads give you, so you are limited in your abilities. Social media advertising platforms let you define your target market in very specific ways, so you can reach exactly who you want to through social media.
Use platform settings to make sure your ads are reaching the people you want to target and experiment with different campaigns to get the best results.
Build a more Valuable Following
As you are able to target your market effectively, you will build a more valuable following. When people see your ads and connect with you on social media, you can build an audience full of people who are interested in your business. They are aware of your brand and chose to follow you based on one of your promoted posts, so they likely want to hear more about your business.
A valuable social media following is extremely important as it can help you achieve your other goals. As you share content and ask people to take action, your audience will respond, helping you be more successful.
Promote Special Events or Products
Social media advertising is a great strategy to use when you want to promote something special like a product launch, upcoming event, new service or new store location. It can help you get more attention online and really leverage your social media accounts.
When you do this, be sure to target your ads to the audience that would be most interested in what you are promoting. In some cases, this might be slightly different from your usual social media target audience.
Raise Brand Awareness with Wider Reach
With social media ads or promoted posts, you have the ability to reach more people. With a wider reach you can create more brand awareness as more people are exposed to your messaging, links and social media accounts.
This is a benefit you’ll see from most of your campaigns, but you can also run campaigns with the sole purpose of raising brand awareness. These campaigns can help you make your target market more aware of your business and products and help you gain followers and direct traffic to your website.
Social media ads are a powerful marketing tool that can complement your regular social media use. As you add this tactic to your social media marketing strategy, you’ll find that you can use it to help you achieve your goals and accomplish new things, making your social media accounts even more effective.