Harnessing the Power of Pinterest for SEO Purposes

The Pinterest craze made the visually appealing site one of the fastest growing social media sites ever. In just two years, Pinterest gained 10.4 million users. All kinds of brands use Pinterest to share visual posts that send a message and draw users to their site.

Pinterest is an excellent tool for raising awareness and reaching your target market. But, have you thought about using Pinterest as part of your search engine optimisation strategy?

By taking advantage of some of the features Pinterest offers, you can add this popular social media channel to your list of SEO tools. Here are some tips to get you started.

Write Keyword-Rich Descriptions

When you write a description for a pin, use SEO keywords. This sounds like a basic tip, but you’d be surprised how many businesses don’t follow through with this. If you are posting pictures from your website or blog, use the same keywords you want to rank for with search engines. Pinterest pages often rank highly for keywords.

Get Local Rankings

Make sure your profile page is accurate, uses keywords and lists your location. Remember, you can also use local, geographic keywords in your pin descriptions. However, don’t use your city name for pins that really have nothing to do with your city. This will result in having your account reported as spam. Instead, consider creating city or community specific boards where you post photos and information about your city, making it completely logical and helpful to use city names in the pin descriptions.

Mix Social Media Channels

You can get more visitors to your social media links, and more shares, which can help rankings if your followers click through to your site, by cross-promoting your pins. Promote your pins on other social media channels like Facebook and Twitter. Don’t forget to add a Pinterest button to your website or blog, making it easy for your readers to pin your content.

Pin Attractive Content from Your Site

Each pin on Pinterest has two links. The first, the image, is a no-follow link. However, the second, the text URL at the top of a pin, is a do-follow link. This means each time your pins are repined, you are gaining more traffic and more backlinks. To help you with both of these goals, you’ll need to pin images that are visually attractive and that link users to helpful information.

By making just a few changes to the way you are already using Pinterest you can turn this powerful social media tool into an SEO tactic. Remember to use keywords and to post content that is likely to be clicked on and repined, and you’ll find entirely new ways to increase rankings and traffic.