Happy Birthday Twitter! What the Social Network Does for Business

This week marked Twitter’s seventh birthday. Twitter now has more than 200 million users and transmits more than 400 million tweets each day. With that kind of usage, it’s no wonder the service has made such a difference in the digital marketing world.

Mind-Boggling Statistics

If you aren’t familiar with the popularity and growth of Twitter, these interesting statistics from Mediabistro can help you understand just how much the network has grown in the last seven years and what kind of demographic it attracts.

  • 1 million accounts were added to Twitter every day in 2012.
  • 11 Twitter accounts are opened every second.
  • 48% of Twitter users are between the ages of 16 and 34.
  • 19 million people follow YouTube, making it the most followed account on Twitter.
  • 50% of Twitter users use the site from their cell phone.
  • 34% of marketers have successfully generated leads through Twitter.

Twitter has become a go-to source for sharing stories, catching up on news and getting real-time company updates.

What Twitter Does for Businesses

Since tweets are confined to 140 characters, users and brands are forced to find ways to send very short, and very readable, messages. Businesses can use Twitter to spread information and engage with customers and potential customers in a one-on-one manner.

The creation of Twitter gave brands a whole new way to communicate with their markets, and by the same token, gave consumers access to brands like they have never had before. Thanks to Twitter, members of your market can ask your company question and you can answer them in seconds.

Unfortunately, companies ignore 56 percent of the tweets they receive from their customers. This presents a huge opportunity for your business. If you can become one of the businesses that listens and responds to your Twitter following, you’ll have an edge over your competition and be able to engage with your customers and create a stronger brand.

How to Get Started on Twitter

If you don’t have a Twitter account, or if your account is all but abandoned, you still have chance to turn Twitter into a powerful tool for your business. Open an account today, or log into your current account and update your information. One of the keys to Twitter is to use it often. Tweet regularly, sharing updates, your brand’s content and tweets from others.

The trick to using Twitter successfully is learning to become involved in conversations. Follow influential people or businesses and use hashtags to find and communicate with your market.

Twitter has had a very successful first seven years, and with some planning and effort, you can use the social network’s success to boost your own business.