There are so many benefits that come with using infographics. Increased site traffic, better search rankings, increased brand awareness and social media buzz are just a few things you can achieve when you use the right infographic. But, the key to creating an infographic that brings these perks is choosing the right topic.
Without the right topic, your infographic will fail to get your market’s attention and won’t support your overall marketing strategy. Follow these guidelines to brainstorm infographic topics that will bring results.
Appeal to your Audience
First, it is extremely important that the topics you use appeal to your audience. If you want the right people to see and read your content, the topic needs to be interesting to them and the piece needs to offer some kind of value. Choose topics that people you are targeting are interested in, can relate to or can use to solve a problem.
Market research can help you come up with these topics, but so can listening to your market on social media and following industry trends. You can rely on your experience with social media posts and content marketing to find topics that you know your audience responds to.
Choose Topics with Reliable Information and Research
Infographics are usually packed with information. They are unique because they allow you to include a lot of statistics and interesting facts and content in a single piece, without getting boring or losing readers.
With this in mind, choose topics that you can easily research and that will offer a lot of information. Be sure you can find reliable resources and can provide a thorough piece on the topic.
Think Visually while Choosing Subjects
Visual storytelling and interesting design set infographics apart from other types of content. While you brainstorm topics, think about how you can illustrate them with graphics, charts, interesting layouts, timelines and other visual elements.
You can get creative and turn most topics into interesting infographics, but some subjects lend themselves to visual storytelling more than others do.
Tie the Content Back to your Business
The topics you use for your infographics should somehow tie back to your business or industry. You can get creative and think outside the box to come up with ideas that are interesting and aren’t overly self promotional, but the content should somehow fit in with what your business does.
Think about what your business offers customers, your history, your products, your industry, your location and problems your market may have to come up with relevant infographic topics.
Determine Natural Messages
Finally, your infographic should include some marketing messaging. It could be subtle messaging designed to inform your market and raise awareness or it could be more direct and include a call to action.
The messages you use should be in line with your marketing plan and goals but should also naturally fit in with your infographic’s topic. Use subjects that will support your messages and help you tell your market something specific.
Choosing the right topic for your infographic is the first step, and it’s one that determines the direction of the piece and the way it fits in with your overall marketing plan. These guidelines will help you find topics that attract your market and help you promote your business.