Facebook is the perfect marketing platform. With 1.79 billion active users monthly, Facebook has created a vibrant, exciting community, making it the key network to engage with a wide and diverse audience. In this article, we will explain key features of Facebook and how to get started on this platform. One of the most important things when using Facebook as a marketing tool for your business is to take advantage of all of Facebook’s features.  Whether you are just getting started on creating your Facebook Page to promote your business, or want some tips to maximise your brands potential on Facebook, carry on reading!

There are several key items to be mindful of when using Facebook to market your business.

Posts:

Make sure you write down and take note of what kind of posts are receiving the most engagement. There would be no point in continuously publishing posts that do not have much engagement. You need to keep in mind what the audience want to see and what grabs their attention.

Make sure your content is informative, engaging and truthful so it stands out from the crowd!

Imagery:

Is the cover photo and profile photo promoting what you want it to promote? It is essential to make sure that the main images are on-brand and are selling what you want to sell.

Take high quality photographs that represent your brand in the best possible light!

About Section:

Clicking on the about section on a page is one of the first things a customer will do, especially if they are new to the business and want to know more about it. It is important to make sure the about section is completely filled out and is promoting this business in the words you use. Anything you feel a customer would want to know about the business, including contact details should be present in the about section.

Make sure people can find you with ease by fully updating your “About” section.

Set Up Facebook Shop:

Facebook includes a Facebook Shop feature which allows customers to shop directly through your Facebook Page. This feature allows customers to shop instantly without the hassle of opening new tabs and new browsers. Additionally, once you load in products onto Facebook Shop, you can tag them in your Facebook Posts to promote individual products.

Got products to sell? Make sure they are listed in your Facebook Shop!

Communication:

It is important to make your online voice reflect your brand or business. You need to make the company’s voice online ‘speak’ to your target audience. It is essential not to alienate your audience by using terms that are not directed towards them. To do so, you need to establish whether you want your relationship with your customers to be fun or serious. Additionally, it is important to use any brand phrases of the business to maintain a relationship with customers.

Find your voice and shout from the rooftops!

If you’re struggling to get your Facebook Page off the ground don’t panic! Give us a call (01226 720 755) and we can help you get started. Our Facebook marketing team can even manage the page for you if you like!