Looking for in-depth guest post guidelines that explain how to secure links on relevant, high-powered domains?
Look no further. This is the post for you.
This post aims to simplify the outreach process for those still trying to expand their digital visibility.
If this sounds a lot like you, Bigfoot Digital is here to explain how to find and qualify the best sites, write content that fits the target audience and reach out to Editors in a way that gets you noticed.
What are Guest Posts?
Guest posting is a practice where companies write posts for blogs/forums other than their own, therefore, introducing themselves to a wider audience. These are unpaid posts that usually require skill in content writing and optimisation.
What are the benefits of Guest Posts?
- Exposure: Guest posts allow you to connect and build relationships with other influencers in your niche. By default, if you write an interesting piece of content for a high-powered website, it will get shared across social media by the Editor, along with subscribers. That’s a lot of exposure for your brand.
- Get relevant traffic: The number one advantage of Guest Posting and the reason people invest their time in it is the quality traffic it brings. If you hit on the right website, that is relevant in your niche, expect to receive a ton of referral traffic. When it comes to visitors we’re not just talking about quantity, but quality.
- Improve writing skills: There are many great writers out there. They may be degree educated. But do they know your industry? Not quite like you. As a professional, your knowledge will stand head and shoulders above the rest. Write about topics that are of interest, and you have a genuine readership. Blogging websites are always on the lookout for genuine and authority-written articles. Your articles will ensure them legitimate traffic thus improving their rankings and conversion ratio. Hence, practice and practice some more.
- Backlinks: Let’s be real. Your first question when landing on a site is “will they give me a backlink in return for my content?” You should always be credited for your content. That is an absolute must. Otherwise, they are stealing your work. But backlinks are trickier. People are precious over the authority of their website. They won’t give away backlinks to just anyone. You have to prove that your content is a cut above the rest. Provide quality content that visitors want to read.
Where do you find the right opportunities?
When it comes to finding a website to pitch content to we have extremely strict guidelines. After all, Google will catch on quickly if you are using spammy tactics.
Here are our guest post guidelines:
Social media: The website should have a good readership and an active social media presence. Only then is it worth your time. Consider this to be the ultimate guest post opportunity. A prospect with high authority and a regular posting schedule is going to benefit your website in more ways than one.
- Relevancy: The number one rule is to keep it niche-specific. Let’s be honest, you wouldn’t get a link from a Gardening blog if you work in Marketing. It just doesn’t add up. For example, we contact SEO, Marketing, Business and Finance blogs to increase the relevancy of our website.
- Domain authority: Domain authority is a scale of 100, which measures how likely a site is to appear in Google’s search results. A website with a high score is going to bring more relevant traffic your way and will transfer some of its authority across to your site with the placement of a backlink.
1) Use social media
The most neglected and (in our opinion) effective method of outreach is social media searches. Facebook and Twitter will give you a pool of writers, blogs and sites in your industry, which you can reach out to. The great thing about social media is that you can build up a relationship before you even hit them with a pitch. Like, share and comment on their posts. You can also tag them in posts asking questions to encourage engagement. They are more likely to remember you if you are active on social media.
Another way to use social media to your advantage is through hashtags. Twitter is our platform of choice. Post a tweet offering your Guest Post service using hashtags like #PRrequest, #JournoRequest, #BloggersWanted to generate interest.
Honestly, the volume of replies you will receive is overwhelming. Just remember, don’t accept everyone. Be selective with the people you work with. Think quality, not quantity.
2) “Google it”
By searching for keywords specific to your niche, you’ll find a plethora of suggestions relevant to your search query. Use shortcuts for the best results. For example, Type “Guest Post” + to find results specific to your search. Here are other keyword suggestions:
“Write for us”
“Submit a guest post”
“We accept guest posts”
3) Competitor’s backlinks
Look at where your competitors are getting backlinks. If all else fails, use a platform like Majestic SEO to check for broken links that you can replace with a link to your website. It’s cheeky, but let’s face it, we all do it.
Head to Site Explorer, select Root Domain and tap in the domain of your competitor. This will give you access to their entire backlist history. Scroll through the ‘Lost Links’ section for a complete overview of links you can claim.
From there, all you need to do is contact the website in question, tell them they have a broken link and send them a suggested replacement link. They will thank you for your suggestion, and will most likely link to you.
How do you choose the right guest post topic?
If you land a guest post on a marketing website, the last thing you want to pitch is ‘The Best SEO Tactics You Must Follow.’ It’s good, but certainly not exceptional. Sites/bloggers want unique content that delivers on quality.
Here are four things you must keep in mind when pitching a topic:
- Pick topics that are relevant and trending in your industry.
- Your topic should add to the host’s website with your expertise.
- Read your host’s previous content to ensure there are no posts that are similar to your guest post idea. A good idea would be to offer a follow-up article to a post already published. You can include a link to their content to strengthen their site. This shows that you have taken the time to read and understand their content.
- Check what your competitors are writing about.
Pitching your guest post
Put yourself in the shoes of the host website. They probably receive endless requests to post content on their website. You need to stand out in a sea of emails; the onus is on you.
Here’s a checklist to help you make an impression:
- Add a gripping subject line. A bad or unengaging subject line is the bane of your pitch. It’s the first hint they will have of your pitch, so make it count.
- Introductory hook. Give them a reason to read on. Who are you? What value do you provide? What can you offer them?
- Provide value. People charge thousands of pounds for sponsored posts. Offer them real value to ensure they publish your content free of charge. Social media promotion, third-party links or simply a referral from your blog. It’s the little things that can make or break a pitch.
- Published work. Add links to other published work on third party websites. If you haven’t got published work, link to your blog.
- Personal note. Where possible, show that you have read their content and guidelines. For example, if they only provide one do-follow link in the author bio, reassure them that you understand and that your purpose is to provide quality content.
How to submit a guest post
After your pitch gets the “green light” it’s time to work on creating the best possible content that positions you as a professional and add value to your host’s website.
Here are some pointers to consider:
Make sure your content is not a promotional piece (unless agreed otherwise). It will be seen to add little, if any, value to the host’s site and is likely to be rejected once sent. You can make such mentions to your website/ community/ product/ service if relevant to the content and agreed by the host.
2) Follow the guidelines
Read the guidelines in FULL. We can’t stress the importance of this step. Fail to do so, and it will lead to further amends and headaches for the host further down the line. The chances are they won’t work with you again. Read our ‘Write For Us’ guidelines for an opportunity to feature on the Bigfoot Digital blog.
3) Check, check & check again
Proofread your content, fact-check every last detail and look for typos. There’s nothing more frustrating than receiving a blog post with errors. It seems rushed and shows you to be careless. Use Grammarly to make your posts clear, mistake-free, and impactful.
Write for Bigfoot Digital
So, what next?
Guest posting is a viable option for many industries looking to scale their content marketing and increase brand awareness. There are lots of reasons for a guest post to be rejected. Keeping these guidelines in mind will undoubtedly help you secure a guest post. In case they don’t reply (if might land in junk), follow up in a week or so with a call.
Think of guest blogging as give and take. Be open to receiving a blog post as well. We accept guest posts here at Bigfoot Digital if you think you have something to contribute. You will receive a link to your website in the author bio and a ton of referral traffic.
Think you’ve got an awesome topic that should be featured on Bigfoot Digital? Hit the button to find out more: