Search Engine Land has discovered that Google is now posting news from nontraditional news sites in its “In the News” search results. This latest change could help you rank more of your pages, drive traffic to your site and build your reputation as a trustworthy news source in your industry.
“In the News” — Before
Previously, when a user typed a phrase into the Google search bar, he might see an “In the News” box that appeared before other web results. This box has a heading that reads “News for (search term)” and includes links to recent news articles or updates about the topic.
Before the update, these links would be from more traditional news sites like BBC News or The Guardian. These kinds of sites were analysed and approved by Google as sites that provide legitimate and relevant news stories and labeled as Google News sources.
“In the News” — After
Now, Google has confirmed to Search Engine Land that other sites, that aren’t traditional Google News sites, can appear in the “In the News” box. This new update means that industry blogs, news blogs and even other sites like Reddit and the Yoast Blog can earn these new rankings and appear above other search results.
According to Google, content from almost any site or page can appear “In the News” results if it is newsworthy. As a Google spokesperson stated: “We will be pulling from all over the web which means that we will present as diverse a range of voices as possible to ensure we get users to the answer they are looking for.”
This response shows that the change is part of Google’s constant effort to provide users with the most relevant information.
The statement from Google goes on to describe what kinds of content might start appearing in the news box: “We are always working to give our users the best possible answer to their question. That might come in the form of a video, a press release, a blog, a photo, a social media post or a news article.”
How to Start Ranking
Given the statement from Google, it appears that all kinds of content can now rank and appear in the “In the News” box. So, how can you get your videos, social media posts, articles and blog posts, which are published on your own site, to rank this way?
Google has a page dedicated to helping site owners learn how they can submit their site to Google News. This is certainly an option, but given this new change, you may be able to get your content to rank without doing this.
First, make sure your site is high quality and that you don’t use any of the website or SEO practices Google discourages. You can learn more about this on Google’s Webmaster Guidelines site.
Google has outlined some standards that it uses to identify high-quality news sites. These include:
+ Content that sticks to the news and doesn’t contain marketing material.
+ Sites that are user friendly.
+ Sites that use meta tags correctly.
You can find out more about these standards and how you can get your content “in the news” on this site from Google.