Google has launched a new tool called News Publisher Center that makes it easier for site owners to keep the search engine updated on changes to their sites. The new tool can help news sites gain better search rankings and therefore more traffic.
If you have a news site or blog, you may have noticed that it can be hard to get your pages to rank in the Google News search results. This is because when you add new sections to your site, the search engine doesn’t always come back to rank it and add it to its search results. But, the News Publisher Center is designed to solve that problem.
Why News Rankings Matter
If your site doesn’t appear in Google search results, you could be missing a large portion of your audience. One of the best ways to attract new readers and increase your traffic is to increase your site’s rankings so your pages appear in search results when users do searches for terms related to your site.
If you keep your site information updated with the News Publisher Center, Google will be able to rank your content and display it in search results as people look for the kind of content you provide.
With more readers, you can do things like:
- Increase Ad Sales
- Get more Comments and Engagement
- Boost Product Sales
- Raise Awareness
- Gain Sponsors
News rankings matter if you want people to find your content and participate on your site.
Using the News Publisher Center
To start using the News Publisher Center, you need to verify that you own your website. This tool is only available for news sites. As of now, it is available to sites in the United States but will soon be offered around the world.
Once you have verified your site, you can start making it easier for people to find your content by telling Google when your site changes. In the center, you will be able to change your site’s name and choose labels that categorise what kind of news site you have.
Whenever you change your site’s structure by adding new sections, Google doesn’t always know that content is there. With this new tool, you can log in and add the URLs of new sections as you add them. You can also label these sections to make them easier to find on Google.
If you have a news site, log in now to make sure your site is verified and all your sections are there. Then, each time you update your site use the News Publisher Center to keep Google informed and make sure your readers can find your content.
The new tool was announced on the Google Webmaster Central Blog where you can find more details about how to use it.
If you run a news site, you don’t want to miss out on this great opportunity to boost your rankings so you can get more readers and make your site more successful. Make sure you publish high quality content, use keywords naturally and log in to the News Publisher Center to keep Google aware of changes to your site.