How Do You Get Reviews On Google?
Google is the number one search engine, making it well worth your while focusing your energy here. Google reviews promote trust and confidence in your brand, boosting your ranking.
Why are Google reviews important?
Google reviews are undeniably the most powerful way to instil trust in your business as they demonstrate genuine approval of your services as opposed to a sales pitch. Studies have shown that 90% of people agree that positive reviews influence their opinion of a company. This reveals the power of reviews.
Reviews initially attract customers, but they also help clients choose between you and your competitors. It is therefore crucial that you utilise them. SEO is amazing for boosting your ranking and helping your business get found online, but it can only go so far.
Your website could be ranking first on Google, but without any public reviews, you will be unable to gain any trust. This is where reviews come into play. There are many review pages out there, and you can display reviews in many places.
However, it makes far more sense to invest your time and effort putting them on Google reviews. Why? Because the majority of search traffic comes from Google and what’s more, you can display reviews from 3rd party sources. More positive reviews will work in your favour.
How to set up Google reviews – 5 easy steps
Firstly, you need to set up a Google my business account. This will open you up to a whole world of possibilities, enabling you to upload all of your information, alongside those all-important reviews. Google My Business allows customers to see your information, encouraging clicks and contact with you.
Once you have a Google my business account, follow these steps to start collecting Google reviews:
1. Search for your company name in Google.
2. Click on the ‘write a review’ link.
3. A Google review box should now pop up, highlight and copy the URL of this page.
4. Shorten your Google review URL.
5. Send this link out to your clients and customers and start building your bank of Google reviews.
How it works
Now you have a Google my business account and have started collecting reviews. Your customers can leave comments about your business and give you a suitable rating based on their experiences with you.
Before, 5 reviews were needed before your star ratings were shown on your profile. Now, even one review will give you a rating, so it is very worthwhile. Encouraging your clients to leave a review, you will be more likely to gain and maintain that five-star rating, which will, in turn, attract more customers.
The star-based system is shown to increase click-through-rate (CTR) by as much as 20%, demonstrating the true power of a positive review. Your Google my business account also has a knowledge graph function, which displays your star rating, an excerpt from reviews left and even shows reviews from third party sources.
How to ask customers to leave a Google review
For customers to leave Google reviews, they’ll need to have their own Google account. The best reviews are those which are genuine and authentic. In an ideal world, these would occur naturally without prompting.
Sadly, customers rarely (if ever) think to review your company off their own back. You, therefore, need to encourage them to do this, but this is something which needs to be done tactfully.
However, there is an added bonus to asking customers for reviews. If done in the right way, asking a client for a review shows that you care about the service you provide, wanting their feedback to check you have done the best you can. This demonstrates good customer service, making you appear more favourably, meaning your clients will be far more likely to leave a positive, five-star review.
Timing is everything. If you pester a client for a review straight away, you will not have given them enough time to really test out your service so they will be unable to leave a satisfactory review. On the other hand, if you leave it too late to ask for a review, the novelty or initial impact of your service might have worn off and your review won’t be as good.
You can’t expect anyone to know how to reach your Google My Business profile and imagine that it’s new to everyone. You must also make sure it is easy for your customers to leave you a Google review. If it is too complicated, the majority of people simply won’t bother to complete the process.
One way to overcome this is by using email marketing. When a customer buys from you, think about sending them an email within an appropriate time frame, asking them to leave a review. Including the link to your Google my business account means clients can write you a Google review quickly and easily.
Linking to your Google My Business account from your website or sharing relevant links across your social media channels is also a good way to encourage people to leave a review.
Still unsure on how to generate more Google reviews? We are here and ready to help!
There are endless ways to boost your business online, so knowing what will work best for you can be a complex task. With years of experience, we understand the struggle. Our team of talented professionals know the digital marketing world inside out, so why not pick our brains and see what we can do for you.
Although SEO is our main drive, we certainly know a thing or two about Google reviews. Ranking at the top of a search engine is obviously going to get you more custom, but it can’t project – which is the main influencer when convincing clients
If you are looking for guidance in any area of digital marketing, or you have a specific question about Google reviews, give us a call today on 01226 720 755.