Google Plus Offers Custom URLs and 3 Features You Should be Using

If you use Google Plus, you no longer have to use a long, confusing URL for your profile page. Google has started offering some accounts custom URLs, which can make your page more memorable and more inline with your brand.

Businesses will qualify for a custom URL if they are a verified local business or if their website is linked to their Google Plus profile. A custom business URL will look like: “plus.google.com/businessname.”

Coach uses a custom URL for its Google Plus page.

If you are an individual, and not a business, you will need to have a profile photo, an account that is at least 30 days old, and at least 10 followers to qualify for a custom URL. Once you meet these requirements, you will get an alert when you login to your account telling you that you qualify for a custom URL that looks something like: “plus.google.com/name.”

This new feature is being made available to users slowly, so keep an eye on your account for a notification letting you know you can update your URL.

3 Google Plus Features You Should be Using

Circles

Big Foot Digital’s circles.

Google Plus makes it very easy for you to organise the people you are following into groups, or circles. For example, you could put some of your contacts into a circle called “Local Businesses” and another in a circle called “Industry Partners.” Why would you do this? So that you can easily share different posts and marketing messages with different audiences. This feature makes it easy for you to target different markets on Google Plus.

Communities

Xbox has a Google Plus community where its fans can connect and share posts.

Communities are groups of users that join together to discuss certain topics. You can create your own community, about anything you want, and you can join communities created by others. These communities give you another way to make your Google Plus marketing more targeted so you can reach the right people with the right content.

If you create your own community, remember to keep it active by asking questions, interacting with members and inviting others to join. Setting up your own community can be an excellent way to build an online hub where you can interact with your market.

Links in “About” Section

Google Maps includes keywords and links in its “About” section.

Did you know you can actually link to your website from your “About” section? Of course, you should enter your company’s URL into the “website” box, but don’t pass on this additional opportunity to build links!

The best way to take advantage of this is to use keywords, that you are trying to rank for, on your page and then link back to your website or pages within your website. Don’t spam your followers, but don’t be afraid to use a few links throughout this section.

Google Plus is a steadily growing social media network, and now that custom URLs are available, you can more easily brand your page. Features like circles, communities and the ability to link back to your website with keywords make this social media channel a valuable one that you can’t afford to ignore.

If you already have a Google Plus page, set up your custom URL and make sure you are using these feature to enhance your social media marketing. If you haven’t set up a page, now is the perfect time to start building your presence on the site.