Google Penguin

It has finally happened, the moment Matt Cutts has been waiting for, his crusade against Internet spam has come to fruition. Google Penguin has been released into the world, and so far it’s been seen awkward waddling around, I haven’t conducted any solid research, but I’ve yet to see any difference.

Rest assured, this change is as huge as was initially anticipated, with around 3.1% of search queries being affected in some noticable way by the Penguin update. As with all Google algorithm updates, they’re obviously playing their cards close to the chest. SEO is still relevant, so don’t fire your SEO agency in favour of a blogger just yet.

According to this post by Matt Cutts on the Google web developer blog their aim is to reward those making high quality websites and content, and practicing white hat SEO techniques. “We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded.”

WebProNews have given us some really greats tips on things to look out for now the changes have kicked in, in particular, duplicate content and what you should be doing about it.

New Scientist summed the changes up perfectly “anyone can publish on the web, but it would be better if some people didn’t.” They’ve conducted research into how Google has battled spam in the past and how the search engine is learning.

DigitalTrends has pulled together a list of sites which have most benefitted, and suffered, following the algorithm updates.The results arne’t entirely surprising, but they are reassuring; sites like ‘’ (what?) are down in the ranks, while sites like ‘’ are up. It’s reassuring to see that the updates are working, and it isn’t just another way for website owners to get caught out.

The best piece of advice I’ve seen regarding the update is to simply focus on creating original and useful content, and the rest will fall into place. Also – don’t let spam bots ruin your chances, keep an eye on your comments section so these don’t get bogged down with keywords and links.