How Do I Use Google Keyword Tool?

How Do I Use Google Keyword Tool?

Google Keyword tool helps you find jackpot keywords, allowing you to flourish in your field rather than getting lost in search results.

Finding low-competition and high-volume keywords is essential to the online success of your business. Keyword research is all about attracting the right traffic to your site.

Ranking highly for a keyword is no use if it is pulling in the wrong customers. A successful strategy is one which targets specific keywords, appropriate to your customers. This will allow your site to get found by the best customers and convert like crazy.

Desk setup for marketer using Google keyword tool

Which keywords should I target?

Knowledge of which keywords to target is the basis for any SEO content creation, enabling you to optimise your content for the best categories, positioning you on the first page of Google.

Long-tail keywords are often much easier to rank for than other, more broad terms; usually, because they are more specific. If your website is new, or you have no rankings to date, it can take years of planning and preparation to rank for broad keywords like “marketing” and “SEO.”

By targeting less common terms like “what keywords to use in SEO,” or “how to use the Google keyword tool” you are going to secure first page results quicker. Plus, these are terms used by people with specific queries meaning their search intent will fall in line with your business products or services.

What is the Google keyword tool?

The Google keyword tool is a straightforward method to discover the best keywords for your business. Identifying the best search terms for your niche industry is one of the best ways to increase search visibility for your business, optimising your content and allowing customers to find you first.

Don’t know what potential customers are searching for? There’s no such thing as guesswork in SEO. You need to know ‘exactly’ what your audience is typing into Google.

Using the Google keyword tool gives you all the data you need to make informed decisions. You can access the search volume of keywords, along with their competition value. This allows you to determine how valuable targeting those keywords and phrases may be to you.

How to access the Google keyword tool

To have access to the Google keyword tool you need a Google AdWords account. The Google keyword tool is a feature of AdWords, so if you do not already have a Google AdWords account, you will need to set one up to access the keyword tool.

Once you have set up and logged into your Google AdWords account, follow this step by step guide to using the Google keyword research tool.

Step by step guide:

  1. Click on the ‘tools’ tab on the top menu bar, then select the ‘keyword planner’ option.
  2. Google’s keyword tool offers two options here, so you will need to make your decision based on what you are looking for. The first option is ‘find keywords’, and the alternative is ‘get search volumes and forecasts’. Both options will produce a vast range of keyword suggestions, which is more than enough for any SEO-focused research.

Find keywords – this tool, unsurprisingly, given its name, is perfect for finding new keywords

Screen showing Google keyword tool: find keywords feature

If you enter ‘words’ that describe your business here, the Google keyword tool will produce many keywords which are relevant to your field of industry. However, the value of results you get here depends significantly on the words and information you provide. So consider your words carefully to ensure you find the best keywords for your business.

Alternatively, if you enter ‘phrases’ into this box, you are providing long-tail and far more specific terms, meaning the keywords suggested should be much more closely related to your business. These phrases should be specific to your niche area of industry.

Finally, if you enter a URL related to your business here, Google will show you appropriate keywords by crawling through your site. This tool is primarily for AdWords users, but it will still produce keyword suggestions for you.

Get search volume and forecasts – this tool is not for finding new keywords, but for checking the search volume of keywords already used by your business.

In other words, while this won’t give you ideas of new keywords to use, it will assess the effectiveness of the keywords you already have in use, checking that they are generating the best traffic and highest visibility.

Screen showing Google keyword tool: Volume and Forecasts feature

  1. Analyse your results. If you use the first option, ‘find keywords’, the Google keyword tool will show you a list of potentially useful keywords. On the other hand, if you use the second ‘get search volumes and forecasts’ the Google keyword tool will display data relating to the keywords you listed.
  2. Now you know how to get started, go ahead and find the best keywords!

Why you need to conduct keyword research

Keyword research will allow you to target the right audience, obtaining maximum traffic to your site and enabling you to be found by the right customers.

For example, will the keywords you use help convert clicks into customers, or simply attract beginners looking for information. Your choice of keywords can make all the difference when it comes to attracting the right customer and thriving in your field as opposed to getting lost in it.

Targeting keywords on an upward trend will ensure the longevity of your success, allowing you to write optimised and persuasive copy that not only gets found, but also sells. Keyword research is, therefore, an undeniably vital step in any digital marketing strategy, and something which you should pay keen attention to throughout your online sales journey.

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Looking to get started with keyword research? Chat with the experts!

Here at Bigfoot Digital, we know that keyword research is the basis for any successful digital marketing strategy. But there is much more to it than that. The ultimate success of your online business depends on an array of factors, keyword research being just one part.

We are passionate about all things digital and would love to see what we could do for your company! Our team of trained staff will help you dominate search engine rankings in your field. You found us, so you can trust that our strategies will work for you.

To find out more about how we can help you, contact us today and chat with a member of our friendly staff. We understand that every business is different, so we tailor our strategies to suit your individual needs, so no matter what your budget or plans we would love to help.

Give us a call on 01226 720755 or drop us an email at for more information.