According to Search Engine Watch, Google has updated its site layout algorithm. In essence, it is targeting sites that have large ads near the top of the page.
But, this isn’t the only thing Google doesn’t want to see on your website. If you want to achieve high search rankings, here are a few more things to avoid.
Large Ads Above the Fold
In October, Google announced that the update would target sites that have large ads above the fold, or on the top of the page in the space users see without having to scroll.
The announcement hints that the reason Google doesn’t like this technique is that the company feels it inhibits the user experience. If your site has big ads near the top, now is a good time to remove them.
Keyword stuffing, or the practice of using so many keywords in a piece of content that it becomes almost unreadable, is something else Google doesn’t want to see on your site. Keywords should be used throughout your content, but in natural ways.
The best way to accomplish this is to make sure you are writing with your market in mind and using keywords naturally as they are needed. This should be easy to accomplish if your content is relevant.
Google has started placing more and more emphasis on the fact that site owners need to provide high-quality content. Content that is relevant, adds value to a topic and is well written is extremely important.
One way you can make sure you are providing the best kind of content is to produce things with your readers in mind. Make sure you are meeting their needs and providing value to them.
Along with low-quality content, Google doesn’t want to see duplicated content on your website. Never copy and paste content from other sources onto your site or publish the same piece of content more than once.
It’s unethical, and in some cases illegal, to copy someone else’s content, and this shouldn’t ever be an issue. While it may be tempting to reuse that blog post by publishing it as an article on another website, don’t do it. Google views duplicate content as low quality, and duplicating blog posts and articles could cost you rankings.
A Lack of Meta Tags
Meta tags, such descriptions, titles and alt tags, should be used throughout your website. Using keywords wherever possible can help you improve your rankings, so choosing not to use them means you are missing out on a chance to optimise your site.
Tags tell search engines about your website, so when you use them, and include keywords, you are making it easier for search engines like Google to rank your website.
Google frequently updates its algorithms as it works to find the best ways to bring high-quality, informative content to the top of search results. Make sure your website is one of those top results by staying away from black-hat SEO practices and working to fully optimise your site.