Most businesses use social media to promote their blog and website. Sharing content here will help you drive traffic to your site where you can convert visitors to customers and even increase your search rankings.
But, simply copying and pasting links from your website to social media can get stale. It’s okay to post links, which on some sites let you automatically show a preview of your content, but when this is the only way you share your content, you aren’t using social media to its fullest potential.
With some creativity and by using some different approaches, you can update your social media marketing strategy to get your market’s attention and see even more social media referrals.
Post a Teaser
One of the most basic ways to generate interest in a link is to post a teaser. Copy and paste a sentence or two from the post itself or write a short blurb that gets people interested enough to want to click through to the content.
An example of a good teaser for an article about how to choose the right laptop would be: “We compared the top five selling laptops to help you decide which is right for you!”
Promise a Benefit
With so much content out there and with so many things to look at and do on social media, people need a good reason to click on your link. If social media users don’t see value in what you are offering, they won’t visit your site.
A post that says something like, “Don’t waste your money on the wrong laptop! Our comparison chart will help you find the perfect fit for you,” tells people what benefit your content provides: advice on how to save money.
Ask a Question about the Content
People like to give their opinion, so ask for it! When you post a link to your content, ask people a question about it. This makes them curious about what is in your content while also encouraging engagement and comments.
When you post a link, ask a question like “Have you tried any of the laptops on our value comparison chart? What do you think? Did we get it right?” This does two things. First, it makes people want to look at your blog post and chart and also encourages them to leave a comment on your social media post or blog post.
Give a Hint
Giving a hint is similar to posting a teaser, but it provides less information and tempts people to click on your link to find out what it’s all about. For example, write a post that reads something like “You will never guess which laptop came out on top in our comparison of the most popular models!” This hints at what your content is all about but doesn’t give too much away so people will still want to visit your site.
Sharing content on social media is a great way to drive traffic to your site and interact with your market. When you use more creative ways to post and share, you will stand out on social media and see even better results.