Freelance Marketing Consultant vs Agency – Which To Choose?

Freelance Marketing Consultant

Freelancer vs Agency…
Who should do your marketing?

Every project starts with a lightbulb moment. And the scenario is always the same. You’ve come up with a new product or a way to develop an existing one.

It’s all very exciting, but there’s a problem.

If you want to deliver something outstanding, then you need to hire professionals. Even if you have skills in marketing, you probably need at least a few more talents to ensure everything goes without a hitch.

After a quick reflection, you conclude that you have two possible options. You can either hire a freelance marketing consultant or an agency consultant to manage your project. It’s a tough decision to make, even for a highly skilled entrepreneur. Not to mention start-ups and soon-to-be business owners.

Freelance Marketing Consultant on the phone.

But you don’t have to worry for another second. We’ve put together a complete list of pros and cons for both, so you make the best decision for your company:

1) Results

When a freelance marketing consultant goes on holiday, gets sick or has a family emergency, your project is on hold. Freelance consultants operate alone, which means they have no one to fall back on when unavailable. You simply have to wait for them to return. It’s a massive inconvenience, especially when you’re working to a deadline.

In the case of an agency, your consultant will be one of many. Multiple persons can jump in to cover the workload in their absence. You can trust in their ability to offer the best possible advice because they are trained to do so. As the saying goes, ‘two heads (or a team of heads!) is better than one. You’ll get access to professional digital marketing consultants all with specialisms in different areas of marketing, such as video production, content writing, search engine optimisation and website design. The list goes on…

Freelance marketing consultant planning a project.
Marketing consultants brainstorming campaign ideas.
SEO Consultant working on a client's account.

For example, at Bigfoot Digital we offer full-service marketing services, as well as consultancy. That means you can opt for a done-with-you service (like consultancy) or a done-for-you service (we take care of everything). There’s no need to compromise.

2) Legal issues

This quite possibly never crossed your mind. It’s the first and most critical difference in their personalities. Make sure you’re aware of these risks and responsibilities:

Freelance marketing consultants are natural persons which means they perform work based on civil law agreements, usually without the need to pay any taxes. Sounds like the dream job, doesn’t it? There is a downside for clients. Because of the nature of this job, your freelance marketing consultant could, all of a sudden, disappear without any legal obligations to complete your work. So, before signing, do a complete background check on their history. At the very least, you should be contacting some of the freelancer’s previous clients to get an unbiased opinion.

Consultancy agencies are legal entities, so they are the less risky option. You can access their website complete with testimonials and case studies from happy clients. What’s equally handy with an agency, is that they will take care of all documents required to start the consultancy. You can sleep easy knowing they’re legal documents. If they break any of the terms, you can hold them to account and possibly get a complete refund. Unlike a freelance marketing consultant.

3) Reputation

A freelance marketing consultant will be in a hurry to complete the job. Great if you’re working to a deadline. But more often than not, a freelancer will not make a brand for themselves. They have no reason to as relationships with clients are usually short-lived. Basically, once a project is complete or your time is up, they can drop you just like that – poof, and they’re gone.

An agency consultant would never be so reckless. They have a reputation to uphold and a brand to protect. Building a trusted relationship with clients is what keeps them afloat in such a competitive industry. We are no exception. We genuinely care about the success of our clients and ourselves (we’re not going to lie 😉) Maintain good relationships, and it’s a mutual win for both clients and our business.

Work with the best consultants in the business…

Freelance marketing consultant or consulting agency?
Choose wisely as your consultant is responsible for making you profitable!

We’d love to work with you if you’ll have us. With specialists in all areas of marketing and sales, you can be confident you are in good hands. Get in touch with a member of our friendly team on 01226 720 755 or drop us an email at for more information.

Bigfoot Digital, Content Marketing Consultant Brochure.