When you use social media accounts, your market follows you with certain expectations. People follow you and connect with you because they are looking for specific information, benefits or perks, and when you can deliver those, your accounts will be much more successful.
Social media marketing can be a powerful part of any Internet marketing plan, and when you use it to convey strategic messaging and meet your market’s needs, you can see big results.
One of the biggest reasons people follow your business on social media is to get timely updates. They want to know about new products, events, promotions and what is going on at your business. Be sure to keep your market updated by posting company news and information that appeals to your followers.
Another thing social media followers are looking for is special perks. By following your business, they want to be in on “inside information” and qualify for things like discounts, freebies and giveaways. Find ways you can include these kinds of perks in your Internet marketing plans to promote your business, make sales and drive traffic to your website, so both your followers and your business benefit.
A Line of Communication
Your followers expect your social media pages to be a line of communication with your business. They expect to be able to contact your business through your Facebook, Twitter, LinkedIn and other pages. At the very least, they expect to be able to find contact information for your business on your social media pages.
Meet this need by monitoring your accounts and by making it easy for people to find your phone number, address and an email address.
To be Heard
Along with a line of communication, your followers expect your social media accounts to be a place where they can be heard by your business. They want to be able to voice concerns, give feedback, ask questions and even get some form of customer support.
The level to which you fulfil this is up to you. You may not be able to provide complete customer support through social media, but maybe your social media manager can ask customers who reach out to call your customer support number. Or, you may be able to answer some general questions through social media, depending on your business and what you offer your customers.
Engagement with other Followers
Some social media followers are looking for an online community where they can talk about your business or industry with others who are also interested. They want to connect with other customers, finding common ground, talking about your business and discussing your products.
Foster this kind of community by providing interesting content and even reaching out to users to start conversations. Ask questions and encourage discussion to create an online community that helps you build your business.
When you set up and maintain social media accounts, your followers have expectations. If you are able to meet those expectations and leverage the power of social media, your business will grow and benefit in so many ways.