Flipboard has undergone some major changes, making it a more social oriented app with much more marketing potential for businesses. These changes take Flipboard from a simple news service to a community-oriented tool that lets users add more content and communicate with others.
User-Created MagazinesImage source
One of the biggest changes is the addition of user-created magazines. Before the update, users could flip through magazines that were made up of content about several different pre-set categories. Now, users can pull articles from anywhere on Flipboard or the Internet and create their own magazines to reference later or to share with friends. Flipboard has explained that user-created magazines can be private or shared with other Flipboard users.
The Marketing Opportunity
The new capability to curate and share content with other users is a huge opportunity for businesses. Flipboard has become a much more viable content marketing channel that your business can use to share your own, and related industry content, with your target market.
You could proactively make user-created magazines a part of your strategy by creating your own brand or industry magazines and sharing them with your publics, or passively by encouraging your audience to add your content to their own magazines.
Flip It BookmarkletImage source
Flipboard has also created a new Flip It bookmarklet that users can add to their browser’s bookmark bar, enabling them to add content to their Flipboard account from anywhere on the Internet. The bookmarklet can also be added to browsers on the iPad and iPhone. This added feature will enhance the magazine creating experience.
The Marketing Opportunity
The Flip It bookmarklet gives your readers one more option for sharing your content. Just like you encourage your audience to share your blog posts and other content through Facebook, Twitter, Google Plus, Pinterest, Tumblr, StumbleUpon or any other social media site, your brand will want to add Flip It to its list of places your content can be spread. Keep in mind that when users use the bookmarklet in conjunction with your content, they may be adding it to a private magazine or they may be sharing it with other Flipboard users.
Social media and content-sharing sites are important parts of any content marketing campaign. These sites make it possible for your content to spread across the Internet, possibly bringing more traffic to your site and raising brand awareness. But, there’s another reason these sites are so important. It’s a known fact that people trust their friends and family members, often times more than businesses. If your target market is exposed to your brand’s content through their friends’ social media accounts they may be more likely to become customers.
The recent updates to Flipboard make it a much better marketing tool, as users will be able to create personalized lists of content, collect content from across the Internet and share their findings with friends.