Affiliate marketing, the promotion of another company’s products through your blog or website, can be a very lucrative business plan. Affiliate marketing is usually done by referring a site’s traffic to a business through ads or links. In most cases, the affiliate marketer earns money based on how much traffic they drive to the business’ website or how many products are sold. To be successful at affiliate marketing, site owners need to understand how to leverage their website and audience. Here are five tips to help you find success in affiliate marketing.
Gain Trust from Your Audience
If you are familiar with sales, you know that people are more likely to do business with their friends than with someone they hardly know. This concept is also true in affiliate marketing. If you really want to drive traffic to a third-party site, you’ll need an audience that trusts you and your recommendations. Become friends with your readers and establish yourself as an expert in your field. It takes time to do this, but you can do it by responding to comments, being approachable, providing useful content and updating your blog or website regularly.
Only Promote Products That Fit Your Niche
One way you can build trust, and increase your affiliate marketing income, is to only promote products that fit your niche. Your readers are smart, and they won’t respond well to spammy product promotions. Sticking to products in your niche lends credibility to your site and will also make it more likely that you’ll earn money through your affiliate program. Think about it: if you run a culinary website, how likely will your readers be to purchase auto parts? Do your readers, and yourself a favor, by promoting only those products that make sense for your audience and your site.
Test Products and Services Before Promoting Them
If at all possible, test the product you are promoting. This will help you decide if it is worth promoting, and it will also help convince your readers they should purchase it. If you have built trust with your audience and established yourself as an expert, your readers will want to use the same products you do. If you can write an honest review of a product, then recommend it to your readers, you’ll be much more likely earn money through an affiliate program.
Use Your ContentImage source
Even if your affiliate marketing program uses banners or other ads, don’t forget to use your content. Too many ads will make your site look less credible, and probably won’t encourage people to try the product you are selling. Instead, focus on writing quality content that sells. Include reviews and talk about how you use the product or service. If your content can show off the benefits of a product, and the success you’ve seen with it, you readers will become naturally curious about it. A site that tries to hard to make a sale can deter readers, so be personable and try to naturally promote the product.
Think outside the box and creatively promote your products. For example, take advantage of holidays, current events and market trends. You can include creative content like videos and photos that show off what you are selling, piquing your readers’ interest. According to Internet Retailer, people who watch product videos are 85 percent more likely to buy the product than those who don’t watch a video. The more creative and compelling your content is, the more user engagement you’ll generate, which could translate into more sales.
Successful affiliate marketing takes time, and often involves some trial and error. As you establish trust with your audience and find products they are interested in, you’ll learn what kinds of creative content encourages them to click on your links and advertisements, increasing your income as an affiliate.