UTILISING THE POWER OF FACEBOOK TO CONNECT WITH YOUR CUSTOMERS
Of all the social media websites out there on the web, Facebook is by far the hottest right now and there’s no signs of its popularity waning. With over a billion users, and at least half of these logging on daily, it’s no surprise that more and more businesses are getting in on the act and investing in Facebook management. Offering fantastic opportunities to generate word of ‘mouse’, build awareness of your brand and proactively engage with your target audience, Facebook should be the public online face of your brand. There is no denying that Facebook is a truly powerful platform, offering cost effective and measurable results. It is said that a ‘fan’ is 41% more likely to recommend and 28% more likely to continue using a brand they ‘like’ and will, on average, spend significantly more than a non-fan.
If your business does not have a Facebook page currently then shame on you. If you do but no one really does anything with it then go and stand in the corner! Having a neglected Facebook page is worse than not having one at all! Ok lecture over and please don’t panic. If you’re reading this then you’re obviously looking to rectify the situation and we can most definitely help you to do so.