Two new numbers, from Facebook and Shareaholic, show that Facebook is gaining more value as a marketing tool for businesses. We already knew that Facebook is an invaluable part of Internet marketing, but these new studies show that despite some rumours, Facebook is still a great promotional tool.
More Daily Users
Facebook announced that it has had a 19 percent increase in daily users since last year. The site has 829 million users. This statistic shows that although some have speculated that Facebook has reached its peak and is declining in popularity, it has more daily users.
People are still using Facebook, and according to the study, they are logging in frequently. People still use it as a way to connect with friends, share content and socialise.
Your business would be missing out on a lot of social media marketing benefits if you decide to skimp on Facebook marketing. A strong social media strategy and Facebook ads can help you reach a large portion of your market, raise awareness and promote your products.
The Most Social Referrals
The Shareaholic Social Media Traffic Report found that the amount of Facebook referral traffic has also increased. Over the last few months, the traffic took a minor dip, but is now higher than it has been since March.
This month, Facebook was responsible for 23.39 percent of social media referral traffic. In March, it was responsible for 21.25 percent, and in both April and May, it accounted for about 18 percent of social media referrals.
These statistics tell us that while more people are using Facebook daily, more people are also clicking on the links being shared. When you promote your website and blog on Facebook, there’s a good chance that you’ll drive more traffic to your site.
But, that’s not the only thing this study found. According to the research, Facebook brings more social media referrals than Pinterest, Twitter, StumbleUpon, Reddit, YouTube, Google+ and LinkedIn combined!
Pinterest brings 5.72 percent of referrals while Twitter brings 1.03 percent. All the other sites mentioned above each brought less than 1 percent of the referrals.
Start Leveraging Facebook
Since Facebook’s daily users are increasing and it has the potential to refer a lot of traffic to your website, your business can’t risk not including Facebook as an integral part of your Internet marking and social media strategy.
So, how do you start harnessing the power of Facebook? There are so many features you can use to your advantage to make it a stronger part of your marketing plan.
Some places to start include:
- Branding Your Page
- Building an Active Following
- Sharing Content Strategically
- Using Well-Targeted Ads
Facebook remains an important part of the social media marketing world and when you use it to help you promote your business, you are getting your brand in front of more people and working to drive more traffic to your site. As you build this presence, you will benefit from increased brand awareness, more sales and customer loyalty.