If you have just started using Facebook marketing, the idea of building a community, driving traffic to your site and using your account to promote your brand might seem a little daunting. There’s a lot that goes into a successful social media marketing strategy, but there are also some basic concepts that can help any beginner get started.
When you understand these basics, you’ll have a foundation you can build on to make your Facebook marketing even more effective so you will see firsthand the positive impact it has on your business.
The Power is in Engagement
Lots of businesses work hard to build a large following, which is a good first step. But, if your Facebook followers aren’t clicking on your links, leaving comments, sharing your content or otherwise interacting with your account, you won’t see much success.
The trick to making Facebook marketing work is boosting engagement. There are all kinds of ways to do this, from posting highly targeted content to holding contests and giveaways. As engagement grows, so will your results.
Consistency is Key
As you work to build a following and increase engagement, it is essential that you are consistent on Facebook. This means having a strategy that details what kind of content you will share, how you will use your page and groups and what goals you want to accomplish. It also means posting and interacting with other users regularly.
You can use an automated program to make social media sharing easier, but don’t let it replace human interaction. Someone on your team should still be responsible for checking in, monitoring activity and communicating with other users.
Everyone has their own “Perfect Frequency”
You will see some experts tell you to post to Facebook a specific number of times each day or share a specific kind of content so many times per week. The truth is, every business has their own “perfect frequency” when it comes to social media. What works for one business may not work for yours. Different goals, markets and brands all require a unique strategy.
In most cases, you will need to do some experimenting to find out what works best for your audience, so you can consistently use Facebook and communicate with your market without overwhelming people and coming across as spammy.
Self-Promotion is Only Part of the Equation
You do need to use social media to promote your business, products, services and brand. In fact, this is a great way to get your message out there and tell people what you can do. However, purely self-promotional accounts don’t do very well on Facebook. People recognise these accounts and don’t feel they offer a lot of value, may look at them as spammy and essentially, ignore them.
However, if you work to provide actual value to your followers, while you are promoting your business, your account will be much more powerful. People will be more interested in following you and interacting with you and you will build a better relationship with your market, which will lead to a stronger social media community.
Provide value by sharing content that isn’t just sales oriented, helpful resources and content from third-party sources and even by sharing others’ posts.
The possibilities are nearly endless when it comes to Facebook marketing. With this being the case, there are all kinds of strategies, tactics, approaches and best practices out there that could bring great opportunities for your business. However, when you start with these basic principles, you will have the foundation you need to find the perfect Facebook marketing plan for your business.