Why is it important to use an email marketing strategy?

Why is it important to use an email marketing strategy?

Billions of people read their emails every day so it makes sense for your business to put an email marketing strategy in place.

An email marketing strategy can be an important part of your online marketing efforts. With the number of people checking their accounts and reading their emails these days, it’s the perfect opportunity to get your information seen, and by the right people.

Emails are popular with people from all walks of life. From reading up about industry headlines and communicating among colleagues, to getting updated with news and offers from your favourite brands, emails can be extremely valuable to everyone.

Postbox representing an outdated email marketing strategy

Why is an email marketing strategy important?

Through an email marketing strategy, you can connect with the right people by sending valuable and informative information straight to their inbox. Think about your own experiences; there will be certain emails you read that sound intriguing and interesting, and they’re sure to be read first.

This is what you need to bear in mind when creating your email marketing strategy. If people can read your subject line and instantly want to find out more information, you’re onto a winner. Getting your emails opened in the first place is the initial challenge!

If you send the right emails to your customers, you can build a great relationship. Your recipients will begin to enjoy the emails you send and look forward to your next one. Getting your customers interested and keeping them subscribed to your emails can be a great business technique.

To make things even better, you can dig a little deeper into your email marketing strategy and make your emails personalised to each individual customer. Speaking to the individual instead of to a generic audience is a great marketing tactic.

An email marketing strategy can really help your business to shine and allow individual customers to take advantage of offers and information tailored to them specifically. Here are a few reasons why email marketing is something your business should not be neglecting.

People check their emails constantly.

Mobile devices are becoming increasingly popular and these days, it’s rare to find anyone who doesn’t have a mobile! Checking your emails on the go has never been easier and is the go-to way to browse when not at home or in the office.

With other areas of marketing also becoming increasingly popular, such as the range of social media networks we now have at our fingertips, it’s easy to let email marketing slide. However, an email marketing strategy can target the right people and make people take notice.

They can be more effective than other marketing techniques.

We think social media is incredibly effective and can give you amazing results when marketing your business. However, email marketing can be a greater way of getting people to take advantage of your offers or listen to the information you give.

With people who want to receive your information by signing up for your newsletters and emails, these people are more likely to stay with you and, hopefully, become loyal customers for years to come. By consenting to your information, they want to hear from you!

Emails can be customisable.

We’ve already touched on the fact that the emails you send out can be personalised to the individual, increasing the likelihood that they are read. Sending out tailored messages to your audience provides them with value and a much better experience.

Social media lacks the ability to personalise your posts to each specific person. Instead, you address each post to your audience as a whole. Email marketing software has the capability to personalise each email to a single person and to email certain information to a section of your subscriber list.

An effective form of marketing.

Implementing an email marketing strategy is something that can be a lot simpler than you may initially think. It gives businesses the chance to target wider and larger audience through an inexpensive, easy to use process. Both big and small business can see incredible results from email marketing.

With email marketing, you can brand up the messages you send, making them consistent and pleasing for potential customers. Your audience will be more likely to find out more information when clicking on a well-written subject line and well-presented content.

With the right email marketing strategy, you can increase your ROI and keep marketing costs down. Email marketing provides a higher response rate from your recipients when done correctly and can get you more positive responses seeing as people choose to sign up for your news bulletins.

Your business can benefit from an email marketing strategy. But where do you start?

The advantages of a great email marketing strategy are endless. From being extremely cost-effective to enabling you to customise your messages to each individual, email is definitely the way to go. All you need is a little helping hand to deliver your strategy.

At Bigfoot Digital, we’ve created and implemented a range of email marketing strategies for a number of our clients. We ensure all email content is appropriate, branded and guaranteed to get more clicks. After all, we’re one of the top digital marketing agencies in the business!

We keep in mind how you can get the most out of email, and ensure you really take advantage of all the possible features. Want to target a specific set of your subscribers? No problem. Need to spread the word about your latest offers and encourage more website clicks? Done!

If you need any questions answering about the email marketing process, or you wish to find out more about any of our services, don’t hesitate to get in touch with us. We’re a friendly team with a highly sought after set of skills. We thrive to make your business succeed.

Call us today on 01226 720 755 or send an email to us at enquiries@bigfootdigital.co.uk to get the ball rolling. We work with companies in a range of industries and sizes, bringing you the best of internet marketing.