Email Marketing London

Email Marketing London

Supercharge your strategy with email marketing London services

Think email marketing is a thing of the past? Think again. Email marketing is still one of the most effective marketing techniques when it comes to generating impressive conversions and ROI. However, there’s far more to it than merely entering your data into an email distribution service and hitting send. Thankfully, our email marketing London service is proven to target hot leads and convert them into paying customers.

We begin by accessing your online presence. How will email marketing help your business thrive in a competitive market? We sit down to discuss your overall KPIs and objectives for success online. From there, we design responsive email templates that look flawless and convert like crazy on all devices. Our aim, as with all internet marketing services, is to exceed your expectations – we’re up to the challenge!

Email marketing services for your London business

As your audience becomes more selective about the types of information they receive in their inbox, you need to be smarter. By smarter, we mean providing highly-targeted, personalised and memorable email marketing campaigns. With creative concepts, clever content writing and beautiful imagery, our email marketing London team create campaigns you can’t ignore.

By turning each email into a powerful call-to-action, we are able to generate an impressive open and conversion rates. We rigorously test our emails before sending them to prospects. This gives clients peace of mind that emails will be received and won’t end up landing in junk folders.

Man reading Emails from Email Marketing London Services
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How do you collate an email database?

How do you collate an email database?

Shock horror; we don’t have a pre-existing email database. What we do have is a tried and tested lead generation service to collect hot prospects who are interested in your business.

Our email marketing London team use an integrated marketing approach to generate leads across multiple channels. Those targeted are chosen for their interest in your business based on previous search history. From there, they will be encouraged to sign up for your newsletter to receive “discount codes” and “new releases.” A hook like this will draw in customers, and encourage high-value conversions.

But, we don’t stop there. A lot of potential customers will make short visits with the intention to return at a later date. Email retargeting is a simple and effective way to target customers and prompt them to make a purchase. If you’re not familiar with retargeting, it’s a robust digital marketing technique that allows you to retarget people who have previously viewed your website. Ultimately, we’ll create retargeting ads that reduce your send frequency while maximising the effectiveness of your conversion rate.

Our core email marketing principles:

A/B testing:

No one can ever be clear on what their customers want, the first time. It takes days, months and often years of research. For that reason, our email marketing London agency will split test campaigns to establish audience preferences. A/B testing helps us better understand subscriber preferences, gain insight into campaign success and spot trends in data. We can test subject lines, time and date, name and CTA.

Responsive email design:

We use industry-leading email marketing tools that offer responsive templates for flawless design across all devices. Recent studies indicate that emails that don’t display correctly on a mobile will be deleted within three seconds. Poor formatting is the number one complaint when it comes to email marketing. Anything from oversized or out-of-place images to excessive text can result in immediate deletion. We’ll check all the above including the load speed to ensure the customer is satisfied.

 

Email content writing:

Many email providers will send out rehashed versions of the same email template every month, without alterations. Our email marketing London team are both creative and technical so will never stop working on your campaign. They are also clever content writers enabling you to generate higher profits using the power of persuasion.

Outreach marketing:

Everyone is doing email outreach these days. We’ll connect your business with influencers, bloggers and journalists who will shout about your brand online. It’s crazy how one connection can spell so many converting customers. We have a list of trusted London PR contacts who frequently promote our clients on their blog and social media channels. The power to successful brand promotion lies in the ability to craft a convincing outreach email that will deliver a high response rate and catch your recipient’s attention.

We send outreach emails that are friendly, formatted correctly and get to the point with a hook to reel in the prospect. Let’s say we’re pitching for a guest post on a bloggers site. We’ll start with an open introduction and explain why they should publish our content. Basically, what’s in it for them? Through the powers of persuasion, and smart writing, our success rate is incredibly high – we’re yet to lose a prospect!

Work with a professional email marketing London agency.

At Bigfoot Digital, we take pride in our email campaigns. We’re here to make you look good and, above all, to get results. Our customer-centric attitude gives us the ultimate advantage. We really get to know what makes your business tick and take time to research your audience in detail. We consider this collaboration the glue that holds together your email marketing campaigns. The more we get to know about your London business, the more effective our email marketing campaigns. Your industry knowledge combined with our skills in digital marketing is an unstoppable force.

Looking for an email marketing London provider that offers the full package? You’re in the right place. We offer far more than your average email provider – creative content, remarketing, A/B testing and a focus on return on investment. Yes, we do the lot. Find out for yourself today. Speak to our email marketing team on 01226 720 755. Alternatively, you can drop us an email at enquiries@bigfootdigital.co.uk – we can’t wait to hear from you.