Email Marketing Glasgow
An effective email marketing strategy can get your business off to a flying start. How can our email marketing Glasgow services help your business?
Email marketing in today’s world is actually one of the most effective marketing techniques around. Just think for a moment. Placing an attractive, well-worded into your customers’ inbox weekly could really help increase your traffic and conversions! However, you can’t just churn out these emails and spit them out without a great deal of thought and a plan of action. That’s where our email marketing Glasgow services come in handy. With the right strategy in place, you’ll get the custom you deserve.
There’s a lot more to an email marketing strategy than just simply buying a list of email addresses externally and hoping for the best. To start with, you need a customer base. You need a way of collecting the data from the people that matter, but how? You also need a way of tracking how your efforts are going and where you can improve. You need our effective Glasgow email marketing services to get you on the right path and to make your strategy a huge success.
How do you create an email marketing strategy that works?
As technology becomes more and more advanced, your potential customers become more and more aware. People know if they’re being scammed or taken for a ride. They know what constitutes as a good deal and which businesses are worth giving their information to. Taking all this into account, your email advertising needs to be targeted to the right people and personalised, making each individual customer feel valued.
With our email marketing Glasgow services at your fingertips, you can be confident that our creative content team can work their magic, creating the most effective campaigns and turning those website click-throughs into legitimate, paying customers. But, how do we do it and how can you be sure it’ll work?
Build up your database.
Pre-existing or purchased email databases are a big no from us. The best way to build up a dedicated database of customers is by practising effective lead generation techniques. One of the perks of choosing our SEO Glasgow agency is that we always go above and beyond to ethically collect the consented data from both new and loyal customers. Together, we can encourage more customers to sign up by receiving a free gift with their first newsletter or by taking advantage of an attractive offer. Hooking your customers in with the right tactics can bring in high-value customers and keep them interested!
Create an attractive email layout.
If you don’t have a layout that grabs the attention of your target audience and encourages them to take action, you’re doing it wrong. You need a responsive email with a consistent design throughout if you’re going to stand a chance of overtaking your competitors. We know what makes a great email or newsletter. Our team know the best ways to make your message stand out for maximum impact. We know how to create the best imagery and how to plan your navigation. It’s second nature to us!
Test, test, test!
How do you know what your customers react to best? The fact is, you don’t straight away. It can take an awfully long time to find out what they react better to. You can’t send out mediocre content each week just hoping you’ll get it right, what’s the point?! With our email marketing Glasgow services, we can split test your campaign to better understand your customer’s needs, without harming your reputation and credibility.
What we can offer you.
We know what you need to make your email marketing campaign sparkle, but what can we offer you in-house? We’ve worked alongside a variety of different sized businesses and realised that every business is unique. We’ll look at your business goals and objectives and make sure we do everything in our power to get you where you need to be.
Without persuasive content, your customers will be bored and less likely to follow any links to your site or social networks. We have the best content writers in the biz available to create show-stopping paragraphs to sell what you’re offering. Better still, we’ll meet with you in person to get a feel for your business as well as do our research to find out how you want to come across to your customers.
As well as the initial campaign, we’ll also send you regular reports to let you know how our efforts are going; we’ll never shy away from it! We want to keep you in the know in the best possible way, so you’ll be kept up to date with the latest insights and any improvements we make along the way.
Want more information about our email marketing Glasgow services?
With businesses around the world beginning to up their game in the digital marketing world, it makes sense that everyone jumps on the bandwagon to avoid getting left behind. We treat every one of our campaigns very seriously and ensure that we create an email marketing strategy that not only looks the part but one that gets you those conversions.
Our team are focussed on our clients and the goals they want to achieve. We’ll schedule face to face meetings with you and your team members to discuss our plan of action and what you wish to achieve from an email marketing strategy, advising you where appropriate on what would work best for you. Then, we’ll get together with own team to create a proposal. We’ll work alongside you each step of the way.
At our Glasgow SEO agency, we don’t just stop at email marketing. In fact, we also specialise in SEO, social media marketing, website development and PR to name a few! Whether you need an effective digital marketing strategy or help with your social media or website marketing, you’ve come to the right place. Give us a call today or send an email to firstname.lastname@example.org. We can help your businesses succeed online!