What is an email campaign?
An email campaign can be a whole new window in marketing your business online.
Internet marketing has evolved a lot over the last few years. We now have the ability to know exactly what our customers are searching for, how often they search for it and what really makes them want to make a purchase.
We’re constantly looking to improve the way we work. As a business ourselves, we know it’s natural for a company to want to try new things in a bid to secure even more custom, sometimes meaning we have to venture outside of our comfort zones.
When this happens, there’s a lot to think about. Do you take that risk? Will the risk have a detrimental impact on the success of your business? Will your traffic or engagement decline because of this change? It’s understandable why a company can be put off by prospects of change.
However, we all know that if we put in the research and the effort, we can reach totally new heights. It’s the same when it comes to business. If you prepare for all the challenges you may face and aim high, you will succeed.
Having an email campaign can be as daunting as the next thing, but by preparing yourself and having the right creative content in mind, there’s no reason why you can’t use an email marketing strategy to boost sales and bring in more customers to your website.
What’s an email marketing campaign?
An email marketing campaign is basically a way of gathering your customers’ email addresses and sending out emails promoting your company and products. There are so many ways you can approach an email campaign to benefit your business and increase your site traffic.
An email campaign is a set of messages sent out regularly via email, promoting your services and highlighting different ways in which your company can help the recipient. The aim is to encourage people to buy, take advantage of an offer or find out more information about your company.
However, email marketing is more than just sending out emails if you’re going to do things right. It’s about building a relationship with your subscriber list, keeping their interest and encouraging them to open each message you send with some eye-catching subject lines.
In each email, your messages should be clear and to the point. People don’t want to be reading through paragraph after paragraph to find out the main purpose of your message. Keep your newsletters relevant and concise to help people read for longer.
Email campaigns would be useless without a call to action. When you’ve given the main bulk of your message, end with any relevant links to your website. Also, include the right contact information to give your customers more ways to get in touch.
What are the benefits of an email campaign?
There are so many different perks of creating an email campaign. The main benefits are definitely the inexpensiveness and the simplicity of reaching so many people with a singular email. Compared to other marketing types, emails are the cheaper and sometimes more effective option.
Sending out emails using the right tools allows each email to be personalised to the recipient. You can group your contacts together, focusing on separate locations or age groups for example, or even what they are interested in hearing about.
Best practice is to grow your email list naturally instead of buying multiple addresses. This way, your recipients have already given their consent and your emails will more likely be read than deleted. Being able to open an email on a mobile device is also essential.
When a company builds the trust of their recipients through informative, non-spam emails, they can expect an increase in website traffic and sales over time and a positive relationship with them for future campaigns. A customer’s loyalty is invaluable to any business!
Most people on the web check their emails on a daily basis – a huge 94% in fact! A lower percentage of people use social media, so putting together an email campaign can be much more beneficial when it comes to getting more people seeing your information.
Your emails can also be monitored closely by clever tracking tools, identifying when your emails are being read, when they bounce, or when anyone unsubscribes. You can see which of your emails are most popular and get the most clicks, enabling you to amend your content accordingly.
Top email marketing tips to take away.
A great email campaign for your business is possible – you just need to know where to begin! By taking into account our top tips, you’ll be well on your way to creating and sending relevant, informative and persuasive emails to your target audience.
- Create and stick to a realistic schedule. Decide how often you’ll send out your customer emails, what each topic, offer or piece of information will be about and think about how often people would be happy to hear from you.
- Build your email list naturally. Taking a little longer to build higher quality leads is more than worth it instead of purchasing addresses and risking your emails being marked as spam or being deleted instantly. It really isn’t worth it!
- For the people who do want to sign up to receive news from you, you need to ensure you treat them well to keep them interested. Throw in a few offers and make sure you reward them for their loyalty. This combined with informative content will serve you well.
Bigfoot Digital are experts in email marketing.
We’ve delivered a variety of campaigns for our clients in the past, each with amazing results. Our previous success combined with our enthusiasm for all things digital marketing make us confident in our abilities to deliver campaigns for companies in a range of industries.
If you’re in need of some email marketing help or are struggling to get your ideas down into an effective campaign, we’d love to hear from you. We’re determined to impress with our extensive skill set, and there is no reason why your campaign can’t be a success!
Give us a call today on 01226 720 755 or send us an email to firstname.lastname@example.org to see how we can help you. We’ve worked with businesses of all sizes and industries in the past, and are confident we can increase your company’s exposure too.