Facebook has updated its algorithm, which determines what appears in users’ news feeds. When you understand how the algorithm works you can better understand how to get your posts in front of the biggest audience and use your account effectively.
This latest update is mostly designed to fight spam, but you should be aware of the changes so your content won’t be targeted.
In it’s announcement, Facebook warns users not to do what it calls “like-baiting.” This is the practice of asking users to “like,” share or comment on a post. Your business might be doing this in an effort to increase engagement and make your content visible to a wider audience. According to Facebook’s announcement, users find these kinds of posts 15 percent less relevant than other posts.
From now on, these kinds of posts will appear less frequently than posts Facebook thinks are more relevant to a user, like posts from friends and even other pages. Facebook says that it isn’t targeting pages that are genuinely working for engagement, so to make sure your page’s posts are seen, avoid asking for engagement on a regular basis. Instead, ask questions and post insightful content that sparks a natural reaction from users.
Don’t Upload the same Content Multiple Times
Facebook is also cracking down on pages that upload and share the same piece of content several times. Some businesses may do this as a way to make sure more people see their content, but it is a form of spam that users don’t appreciate.
With the new algorithm these pages won’t appear in users’ news feeds as frequently as they used to. Only upload and share each piece of content once.
Don’t Share Spam
Spammers are using a new tactic in an effort to get Facebook traffic. They are sharing links on Facebook that look like they lead to helpful content, pictures, or a high-quality website, but instead, lead to a spammy page or ads. Facebook is using this algorithm update to make these kinds of posts less prevalent on users’ news feeds. Your business should never share this or any other kind of spam on Facebook.
For most businesses, this update won’t make a big impact on the way they use Facebook. As always, the key to success with social media marketing is sharing high-quality content that will benefit your market.
As you do this, be careful not to blatantly ask your followers to “like,” share or comment on your posts too often. This could lead Facebook to flag your content and posts from your page won’t be as visible to users.
Instead, encourage interaction by asking your followers questions, participating in conversations and sharing the kind of content that people will want to interact with. Doing this will make your Facebook page a more valuable resource for your market and a stronger part of your social media marketing strategy.