Has it been a while since you’ve read the about sections on your social media accounts? When was the last time you changed your profile picture? Business social media accounts need a spring-cleaning every year so they continue to be useful in your digital marketing efforts.
Decide Which Accounts are Worth the Investment
You likely have several different social media accounts; but are you using all of them? Is each account benefiting your business? Hopefully you’ve been tracking your movements and successes on each social media account, but if you haven’t, go back and assess the success of each one. Social media management takes time and resources, and part of your social media spring-cleaning should include deciding which sites are worth the investment.
When you know which sites are helping your business the most, you can put more effort into those ones and slow down on, or even stop using, the others. A word of caution: be very careful if you discontinue the use of a social media channel, as you may abandon or confuse a portion of your target market.
Edit the About Section and add Keywords
The about section on your social media accounts is very important. Read your current description and make sure it accurately portrays what your business does. If it’s been a while since you’ve updated this, the goals or even services at your business may be different.
You should also use keywords in your social media biographies. Not all social media sites are crawled by search engines, but keywords can help users find you within the site.
Upload Branded Images
Some believe you shouldn’t change your social media profile picture often, to avoid brand confusion. Others believe that updating your picture periodically will keep your account fresh and prevent it from fading into the background noise of social media. Only you can decide if you should change your profile picture, but, if your picture is outdated or doesn’t fit with your current brand, it’s safe to say it could use an update.
If the accounts you are using allow for additional pictures, like Facebook’s cover photo or Twitter’s background image, make sure the ones you use speak to your brand. The colors, messaging and type of image should all enhance your business’ social media presence.
Use Every Applicable Feature
Social media sites add new features quite frequently. Look over your accounts and see if there are any features you aren’t using that you should be. If you are able to link to your other social media sites, add any accounts that are missing. Also check to make sure things like categories, business hours and URLs are all correct.
Reassess Your Strategy
Are you using your social media accounts to their fullest potential? Are you successfully reaching your markets and reaching your goals? Now is a good time to reassess your strategy, making changes where necessary to make sure your strategy is as efficient as it can be. Also keep in mind that changes in your services or traditional marketing efforts could trigger a change in your social media marketing strategy.
Spring-cleaning your social media sites can help you decide where to focus your efforts and how to best use your accounts. You can start now by updating your accounts and then making sure you are using all the features that will help you build your online presence.