For small businesses and new start-ups, hiring a SEO professional may not be on the cards. So the next best thing to a professional is to buck-up and learn to do it yourself. There are a number of SEO courses available to you; both on-site and online, for varying prices and with different levels of support available.
Starting with Clickwork Media, they offer public courses in London, Manchester and Glasgow for £249 per delegate. Or they can provide on-site SEO training for up to 7 people for £499. This course covers everything from the SEO basics and planning, to tracking your progress in Analytics. For that amount of money, you’d have to be fairly committed to going it alone. Both courses offer three months of support, but it’s important to remember that you won’t be a SEO professional at the end of the day; this stuff takes years to learn, and it’s constantly changing.
If you’re not entirely sure you want to go it alone, here at Bigfoot Digital we offer several courses which may be suitable. Start out with the Beginners Skills Workshop, and you’ll have the skills you need to decide if you have the time and commitment to plan your own SEO strategy. Or you can use this knowledge to hire a SEO professional to do it all for you, without getting taken for a ride. No more being taken in by false or unrealistic promises. We also have an advanced skills workshop which will give the knowledge and skills to optimise your site for search engines. And we provide a buffet lunch, and the tea and biscuits. What’s not to love?
If you don’t have the time to commit to a full day course, Google Geeks offer an online course which allows you to purchase individual modules and learn these at your own pace. The entire course costs £129, so it’s perfect for new start-ups, and those with a limited internet marketing budget. This course is also perfect for graduates who want to make a good impression in interviews, without breaking the bank. Although it’s worth mentioning that Google Geeks don’t place much emphasis on SMM, as they have little faith in its ability to drive traffic to your site. Obviously, this depends entirely on the type of company you’re running, and SMM may work better for some more than others.
And finally, the SEOtraining course is the most expensive, at £350 for public courses and £600 for on-site training (+VAT). They offer introductory and intermediate level courses in London, and are geared towards individuals, SMEs, and larger companies. It’s a hands-on course, taught with a ‘common sense’ approach. Although, you’d better be paying attention on the day, as there is no support period provided once the course is complete.