So, you want to create a digital and social media marketing strategy? Piece of cake. It’s just posting on social media every other day, right? Many people consider social media marketing to be a simple task with a quick update on your Facebook, Twitter and Instagram. But, in practice, it’s far more complicated.
It takes time and years of experience for small businesses to get the most out of their digital and social media marketing efforts. We believe that a collaborative relationship with a professional social media marketing agency is the way forward. Bigfoot Digital have a dedicated team who follow best practices to generate engagement and increased conversions online.
Follow their 5-step guide to social media marketing success and you too could be enjoying the benefits of social media for your business:
Step 1: The importance of social media marketing
Understanding the importance of social media marketing and what it can do for your business is the first step. Social media marketing is a path between on-site SEO and communications with your audience and potential customers. It links your social network with content on your website, which in turn increases brand awareness and conversions.
Step 2: Goals & objectives
Moving on to your goals and objectives of posting on social media. What do you hope to achieve through social media marketing? How will you get there? Having these answers in place will allow you to react quickly when it comes to setting up future campaigns.
Don’t just focus on retweets, shares and comments alone. Focus on things that align with your business goals, so that’s web referrals and social media conversion rate as these are the metrics that will see a return on investment (ROI).
Try creating engaging, visual content as this is proven far more effective than text alone. Tweets with images received 150% more retweets than tweets without images (source). Infographics, Quizzes, Polls and GIFs are all great examples of engaging social media content.
Step 3: Conduct a social media audit
Prior to conducting a digital and social media marketing strategy, you will need to carry out a social media audit. This means finding out how many people are currently engaging with your content and clicking through to your website for more information.
We’ve created a free SEO audit tool which covers social media referral traffic, so you can report accurately on clicks through to your website.
Step 4: Create or improve your social media accounts
Once you’ve finished the social media audit, then you’ll want to move on to the fun stuff. Choosing which social networks to use for your business can be exciting, but challenging all at the same time. If you have existing accounts then focus on refining them and using targeted posts to locate new audiences.
Each social network has a unique audience and should be approached with a different strategy. For platform specific social media marketing advice and tips, please see our social media services page.
Step 5: Test, Evaluate and improve your social media marketing plan
To find out how you are performing on social media and what adjustments need to be made, you should carry out monthly reports. Record and analyse your success and failings, so that next time you are prepared.
The most important thing to remember is that your social media marketing plan should be forever changing. As new trends emerge, you will need to refine your strategy to ensure you are not left behind.
Once you’ve ironed out all the kinks in your social media strategy, then get in touch with our social media marketing team who will engage with followers and track the success of your efforts.