When people stay on your site longer they are more likely to interact with your business, consume your content and buy your products. Achieving low bounce rates, or the percentage of visitors that enter and leave your site from the same page, is a goal that can help your business be successful in several different ways.
But, decreasing your bounce rate may seem easier said than done. The best way to increase the amount of time people spend on your site is to capture their attention and provide value. Here are a few more tips to help you accomplish this.
Provide what Your Market is Looking For
When your website solves a problem or provides what your market is looking for, people will stay on your site much longer. Understand what your audience wants and is looking for and then provide that through site content, blog posts, resources and other types of content.
One of the biggest reasons people navigate away from a website is that it wasn’t what they were looking for. When you can be what your potential customers are looking for you’ll attract them and encourage them to stay on your site longer.
Make it Easy to Navigate
Another reason people leave a website is that they can’t navigate it easily. If your pages are unorganised, your menu is hard to understand or your website is impossible to navigate, people will leave it. Fix this problem by using a simple and clean navigation menu and organising your content and pages in a way that makes them easy to find.
Lead Readers through Your Site
Have you ever seen those links below blog posts that offer more content on related topics? That is just one easy way to lead readers through a site. When you provide a steady stream of related content or guide visitors through a step-by-step process, they’ll find what they are looking for and spend more time exploring your site.
Don’t Distract Your Audience
We often try not to let our markets get distracted by all the noise on social media sites or by our competitors, but have you stopped to consider if you are distracting your own audience? Clear the clutter from your website and remove unnecessary links, images and pieces of content. A site that is streamlined and contains only the information needed to inform and sway your market will have a lower bounce rate.
Use a Mobile-Friendly Site
As more and more people access your website from tablets or smartphones, it becomes more important that your site is mobile friendly. If it isn’t, users will get frustrated by the hard-to-navigate pages and tiny fonts. This frustration will lead to a higher bounce rate, as people will quickly leave your website.
A lower bounce rate means people are staying on your site longer and viewing more than one page. When this happens, you’ll have more time to persuade your market and make a sale. Start by using these tips to keep people on your site longer and then track your results to find even more ways to enhance your site.