A major factor in successful email marketing is your ability to maintain subscribers. If your email list is full of people who don’t read your emails or has a high turnover rate, you won’t see many benefits from your email marketing.
There is a lot of strategy behind using email marketing well, but there are some deadly mistakes you should avoid making so you don’t scare your subscribers away, making email marketing even harder.
Spamming your Subscribers
You already know you shouldn’t spam your subscribers, but keep in mind that what you may consider spam free may feel like junk email or spam to your recipients. Avoid sending emails just for the sake of sending them, and make sure that every time you send an email you have something important to say.
Another way to avoid getting categorised as spam is to make your emails look professional. Use a service that helps you create visually attractive messages and make sure your text and images are high quality.
Neglecting to Provide Valuable Emails
When you provide valuable emails, you can avoid getting marked as spam and you can also make people want to continue to hear from you. As subscribers feel like your emails are worth getting and that they are beneficial in some way, they won’t want to unsubscribe.
The type of value you provide will depend on your market and goals. You may want to do some market research to find out what people want to get in their emails from you.
Failing to Accurately Target your Emails
It becomes easier to make sure you are providing value through your emails when they are accurately targeted at your market. This means making sure the messaging and content in your emails is appealing to the people you are sending them to and that your emails spur people to take action.
To do this, you need to know your subscribers well and you may even consider using several different lists so you can send different types of content to different audiences.
Using Boring Subject Lines
Boring subject lines lead to unread and deleted emails. Your subject line is your big opportunity to capture attention and make people want to read your message. Think of your subject line as a foot in the door that can help you draw readers and customers in.
Good subject lines are usually short and to the point and generate interest or excitement. They also promise some kind of value or give people a reason to open the email. This is also an area where you can avoid coming across as spammy by using well-written, professional subject lines.
Email marketing is most successful when campaigns maintain subscribers who are interested in the message and respond to calls to action. Avoiding these deadly mistakes will help you keep a list of subscribers who can help you reach your marketing goals.