If you use social media marketing at your business, you are completely aware of how much time it can take. While you can’t get away with spending no time at all on social media, you can do some things to streamline the process and be more productive.
This checklist will help you get things done and advance your Internet marketing tactics without getting sucked into the social media time warp we’re all too familiar with.
1 – Check for Messages from Others
The first thing you should do every day is check for messages from others. If people are contacting you through social media with questions about your business or products or just to provide feedback, you need to respond in a timely manner.
If you aren’t able to help a person through social media, refer him to your customer support line or provide a customer support email address he can use to contact you. The idea is to make sure your market knows you are listening and responding.
2 – See What is Being Said about Your Business and Respond
One of the most valuable things you can use social media for is listening to what your market is saying about your business and industry. You can follow influential people, participate in pages, groups and communities and search for your business on social media sites to find out what people are saying.
Understand what is being said and use the information to make your business better and enhance your Internet marketing plans. When it’s necessary, you can respond to these posts by providing information or thanking someone for mentioning you.
3 – Share Your Own Content
On a daily basis, you should be sharing links to your own content. Posting links to your blog, website, product pages and other online content will help you promote your business, drive traffic to your website and encourage people to respond to your calls to action.
Your content can help you increase sales, build your email marketing list and accomplish so many other things, and sharing it on social media is the first step to using it to reach these goals.
4 – Interact with Others
But, you shouldn’t overly self promote on social media. Interact with others by commenting on their posts and even sharing their content. This is a great way to build relationships and show your market that you are interested in providing helpful information, even if it comes from other businesses at times.
Interacting with others is also a good way to spark some engagement, since when you converse with others, they will be more likely to reach out to you and interact with your posts.
5 – Schedule Posts as Needed
Social media scheduling tools can be used effectively as long as you don’t rely on them. You shouldn’t use them to schedule posts and then never log in to your accounts. Your social media marketing success relies on human interaction. But, you can use these tools to schedule posts for times when you will be out of the office, over weekends or after office hours.
Social media marketing does take time if you want to do it successfully, but this checklist can help you use it productively and effectively.