Many businesses use curated content as part of their content marketing plans and this kind of approach can bring unique benefits. If you are looking for a way to do something new with your content, save time and turn your brand into a resource people look to, curated content could be a good solution for your business.
What is Curated Content?
In short, curated content is content that you don’t create, but that you gather and organise. It is content from other reliable sources that relates to your brand and helps you tell a story. There are two basic ways businesses curate content.
The first approach is to curate and share single pieces of content. It’s likely that you are already doing this in some form or another. With this tactic, you find content from other sources and share it with your market through social media or by linking to it from your own website or blog.
You can take curated content to a new level by organising pieces of content that are full of content from a variety of sources. To do this, you’ll choose content from various places, that are reliable and not your competitors, and then organise it in a way that makes sense and benefits your readers.
For example, you could have a page on your website that includes the top information for small business owners. The page would be well designed and interactive and include links to all this content, including content you have created. The sources should be well organised into categories or in another way that helps your market make sense of it.
Why Should I use Curated Content?
There are lots of reasons curated content is so beneficial, but here are a few of the most common benefits businesses see.
More Content, Less Effort
Finding curated content does take time, but since you aren’t creating it on your own, curated collections can be faster to build. Look for content sources that are reliable, that would be attractive to your market and that can help you send the message you want to send your audience.
Become an Invaluable Resource
As you start to share curated content, you will start to create a reputation as a business that provides the best information and resources to its market, even when that content isn’t its own. People will begin to see you as the go-to source for practical, helpful information and will begin to trust you as a business that has its customers’ needs in mind.
Associate with Other Brands
Curated content can also help you associate your business with other big names in the industry that can help you build your reputation and brand awareness. When you use content from another business, ask permission to include it on your website and invite the business to share the finished product. This will help you tap into a new audience and associate your business with other well known brands your market trusts.
Curating content is a great way to build up your content marketing plan and reap all kinds of benefits. To get the most out of this strategy, choose your content sources and topics carefully and strategically target your market.