It’s no secret that videos can take your digital marketing campaign from mundane to fresh and powerful. Videos have been shown to help consumers make purchasing decisions and can make your brand come to life in a way other tactics can’t. But, like any other marketing tactic, if videos aren’t done strategically and creatively, they won’t benefit your brand. To really get your market’s attention and make a noticeable difference in your business, you need to bring run-of-the-mill marketing videos to a whole new level.
Make it Live
Live videos can bring a sense of urgency and excitement. Try live streaming things like events, new product launches, conferences, trainings or panel discussions for a new video effect. This strategy can also help you build some hype and brand following. For example, if you advertise well in advance the fact that you will be live streaming a special event, you can build excitement among your market.
If you use YouTube to stream the video, you could increase the number of subscribers to your channel. Both of these are side benefits that will help your brand even after the special event is over.
Ask for Customer Submissions
Holding contests to raise awareness and spark engagement is not a new marketing tactic, but you can breathe new life into it by including video. Ask your customers or social media fans to submit videos and then highlight them on your website, blog, social media pages or any other marketing channel. You could do this in the form of a contest and you can also ask for submissions through social media, simultaneously building your online audience.
Make sure you ask for submissions that will help your brand and help you reach your goals. For example, if you want to increase sales for your latest product, you could ask your customers to submit videos showing off how they use the product.
Sometimes businesses get so caught up in producing marketing videos that are funny or too full of sales pitches. While these videos can be helpful, and obviously do work in some situations, videos that provide some value to your market can also be very successful. People want to get something out of the content they consume. They want to learn something, understand something or become more informed.
How-to videos, product reviews, instructions, tips and tricks and otherwise helpful videos can fill a need for your market while creating a good reputation for your brand. With these kinds of videos, you will become known as a business that is a resource for its market and that likes to help its customers, rather than being known as a business that is just out for money.
If your business is already using videos to build its brand, consider trying some of these new approaches. If you have yet to incorporate videos, these ideas can be a good place to start brainstorming ideas. Remember that to capture your market’s interest, you need to be creative and think outside the box. As you produce video content, don’t forget to share them on social media and use them to build your online audience and social media following.