How to Create an Infographic that Works

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You’ve no doubt heard about the benefits infographics can bring. When done right, they can drive traffic to your website, help you create a social media buzz, inform your market and help you get a message to your audience in a short amount of time.

Infographics, which are visual representations of information, statistics, and ideas, make it easy to convey an idea to your market. Your audience doesn’t have to take the time to read a lengthy article, but can scroll through an image and understand what you are trying to say. Images also stand out, getting your audience’s attention.

To see success with infographics, they need to be created strategically. These steps will help you make infographics that will enhance your Internet marketing efforts.

Step 1: Start with a Purpose

First, your infographic needs to have a purpose. What information do you want to convey? What kind of action do you want your market to take? What benefits do you want to see from your infographic? This tactic can help you accomplish all kinds of things, including increased traffic, more sales and more social media shares.

Step 2: Use Relevant Information

Now that you know what you want to accomplish with your infographic, find relevant information to help you do this. The best infographics include information that the target market is interested in, finds helpful or feels is relevant to their needs. For example, if you want to show your market why your product is better than the competitions’, use product features and statistics that mean something to your market.

Step 3: Find Something Your Market can Relate to

Avoid using industry jargon and confusing statistics and information in your infographics. Find ways you can display information so that people will understand and relate to it. An easy way to do this is to compare the information with something they have experience with.

Comparing the number of users you have to how many people it takes to fill a football stadium, or the number of products you have sold to how far they would reach when stacked up are fun ways to do this.

Step 4: Create Attractive Graphics

The whole idea behind an infographic is that it’s an attractive way to share information. So, make sure the images and graphics you use are attractive and professional. The way your infographic looks will influence how well it is received by your audience and speaks to the professionalism of your business.

Step 5: Publish to the Right Channels

Publishing your infographic to the right channels is key. Social media and your blog are good places to start, but if you have other channels you can use, consider if they are a good fit for your goals. You want to share it where people will see it and where they can easily share it.

Infographics are an excellent Internet marketing tool you can use to educate your market, build links and generate social media engagement. When you strategically plan what your infographics will include and how they will be used, they will be a successful way of helping you promote your business.