Marketing Funnel Creation
How To Create A Marketing Funnel
That Generates Massive Sales!
That Generates Massive Sales!
As a business owner, no doubt, you understand the importance of a marketing strategy. Without it, your business would fall flat due to a lack of new customers bringing in the dollar to keep you in profit. If you haven’t considered every step of the customer journey, now is the time to start.
One easy way to nurture your customers to ensure they return is a marketing funnel. Your funnel may be aimed at bringing in customers or it may be a b2b marketing funnel, with the aim of building relationships with other businesses.
What is a marketing funnel?
You might still be wondering, what is a marketing funnel? It’s simple really. The strategy is so named because its appearance looks similar to a that of a funnel. The top of the funnel represents the largest number of people – potential customers hearing about your business for the first time. In contrast, the bottom category represents the smallest number – loyal customers who have returned to purchase from you.
The concept of this strategy is to lure your customers into your funnel and towards your final product offering. Sharing free resources, guides and upsells along the way will ensure your customers trust your business.
How to create a marketing funnel:
Here are five steps you should take to set up your sales funnel using the industry-leading landing page builder, Clickfunnels:
1) Create a killer landing page
Your landing page is the first impression your customers will have of your business. Therefore, you need to take the time to make sure it looks great. Don’t brush over the finer details in favour of getting something live soon. As the saying goes “the devil is in the detail.” Don’t settle for anything less than your very best effort.
Your customers will be used to seeing flash funnels designed by marketing professionals. The idea behind this article is to give you the knowledge to outperform these competitors.
A good landing page will encourage people to sign up to some sort of list or subscription offer whereby they enter their email address, name and phone number. This gives you that all-important contact information, which becomes your first line of communication.
2) Throw your customers a hook
The next step is to present your potential customers with the opportunity to buy from you at a reduced price. It can be tempting to go in with a big sale right away. After all, your end goal is to sell more and make more money.
But, what do your customers want?
They need to trust you before parting with their hard-earned cash. Typically, people have to see your brand mentioned seven times before making a purchase. Accounting for the needs of your customers will give you the platform required to offer higher priced items later down the line.
3) Give an upsell offer to up the value
Offer your customers an opportunity to upgrade, or upsize, that service following a purchase.
Consider your upsell as a natural progression in the buying process. For example, you may be offering a free ‘Marketing Secrets’ book filled with strategies that are proven to deliver results. While an exceptional resource and something that reflects your expertise, it also presents your customers with a ton of problems.
How are they going to implement these actions? They are not marketers. They are business people. Where do they even start?
Next up, you can introduce an upsell offering solutions. Perhaps, you start with an over-the-shoulder video detailing how to put these plans into practice.
You could even present examples of how you are using them to scale your business. Of course, an upsell results in you making more money and your customers leaving with the solution they require.
4) Offer a downsell option
As with any marketing strategy, not everyone is going to opt-in to your upsell. It’s a case of mathematical probability. Some people will not have the available cash, or perhaps they are waiting for payday to roll around.
A downsale option should not be looked upon as a failure. Instead, consider this a way to keep customers on side who may have budget constraints. Keep in mind, these constraints may change. Be considerate to these customers and keep coming back to them with alternative offers to ensure they don’t go elsewhere.
5) Keep up the momentum
The last step in the sales funnel is to keep the momentum going. What makes a successful sales funnel is the ability to maintain a relationship with your customers and bring new ones your way.
There is no end to the sales process. It’s like flipping a switch when you want to generate more leads. Got more sales than you can handle? Turn it off. Looking to bring in more business? Flip that switch to go!
You should construct an email marketing funnel too. Follow every purchase up with an email to your customers to ensure they are happy with the products or services. A great way to encourage continued communication is through a monthly newsletter. Send this out at the same time every month filled with offers, resources and basically… tons of value. This will allow you to remain in contact with your customers, giving you the perfect platform to share new deals and promotions.
Still got questions on how to create a marketing funnel?
This particular description of how to create a marketing funnel is geared towards a business with an online presence. However, it’s important to remember that every business can benefit from a sales funnel. Start small, hook your prospects, and build up your offer over time.
Just remember, the largest portion of your sales will come from the top of your funnel where your initial offer hooks them. The smallest section, your established customers, goes at the bottom. The categories in between can be altered to meet the specific needs of your business.
Check out our go-to platform ClickFunnels to create funnels that deliver a high conversion rate. It enables you to design landing pages using multi-million dollar templates, monitors their performance and retargets customers.
Don’t want to put your money into another marketing tool? Give their 14 Day Free Trial a go before you part with your money. Don’t think it’s for you, then leave. There are no obligations.
If you are looking for a comprehensive solution to funnel building, contact our sales funnel experts today at 01226 720755.