Create a Landing Page that Works

Image courtesy of Salvatore Vuono/

Landing pages can help you make more sales, build your email marketing list, find prospective customers, and so much more. But, if your landing page isn’t up to par, you won’t see many benefits from it. Since these pages are often one of the first thing new customers see from your business, landing pages need to be strategically created.

Many businesses share links to their landing pages on social media and direct traffic through ads to landing pages. Before you start driving potential customers to your landing pages, keep these factors in mind.

All Landing Pages have Goals

The most successful landing pages have very defined goals and everything about them is created with that goal in mind. The first thing you need to do is decide what you want to accomplish with your landing page. A landing page for making sales will look different than a landing page for increasing email subscriptions.

Don’t just create a landing page for the sake of creating one. Think about your digital marketing strategy and find ways you can use a landing page to supplement the tactics you are already using so your page an help you meet your goals.

Avoid Clutter and Direct Attention

In general, landing pages are very simple. Everything on them directs the reader to respond to a call to action. Don’t add lots of buttons, links, or even copy to your landing pages. Keep them basic and use visual elements to direct visitors’ attention to the key part of the site. Use boxes, arrows, colors and contrast to highlight opt-in forms and “buy now” links.

Make it Dead Simple

Your landing page needs to be so simple that visitors don’t have to hesitate or even think before they are able to respond to your calls to action. Keep forms basic, include all relevant information without getting too wordy, and make accomplishing the goal fast and easy. If your page is too complicated, your visitors may navigate away from it without responding to your calls to action.

Know Where to Use It

If you want your landing page to help you reach your goals, you need to use it the right way. In all likelihood, your market isn’t going to just find your landing page. You need to get the page in front of the right audience if you want it to work for you. Ideally, you are already using marketing channels to reach your potential customers, so you already have a place to start. Share the link to your landing page through the same channels that are successfully helping you reach your market.

These guidelines can help you create landing pages that work. When you keep these tips in mind your pages will appeal to your market and will help you reach your goals, whether that means making more sales or building your email marketing list.