What Your Content’s Quality Means for Your SEO Rankings

High-quality content is beneficial to your business in numerous ways, including its ability to help you get high search engine rankings. For some time now, Google has emphasised the importance of creating and publishing quality content. Now, Bing has taken this a step further by stating that content with typos and mistakes won’t rank as high as other content.

In a blog post, Duane Forrester, senior product manager at Bing, explains that the search engine is judged by the quality of results it shows users, so it will be looking specifically at the quality of content published on websites. He says that lower quality content, with errors, won’t rank as well as high-quality, error-free content.

High Quality Leads to Better Rankings

There’s no question that high-quality content will rank better in search results, from both Google and Bing. When your audience enters keywords that describe your business or what you do, you want your website to appear at the top of search engine results pages, and publishing high-quality content is the first step to achieving this.

How does high-quality content impact rankings? According to both Google and Bing, their algorithms identify strong, relevant content and rank it higher than other content. The best content also gets more social shares and traffic, which can help you boost your rankings.

What You Need for High-Quality Content

So, how do you go about creating the best content? There are a few things all good content has in common, and when you keep them in mind as you develop your Internet marketing plans and create content, you’ll see better search rankings and build a stronger brand reputation.


First, each piece of content you produce should help you reach some goal. Don’t just create content for the sake of creating content. In most cases, your goal should be to benefit your market in some way. You can do this by providing information, offering entertainment, providing a solution to a problem or teaching your market something.

Error-Free Copy

Copy that is free of typos, grammatical errors and other mistakes is also essential. Proofread your content carefully and make sure it is something you want to use to represent your brand.


You need to give your market a reason to pay attention to your content by adding value to it. Provide people with information they need, are looking for or will benefit from.


Your content needs to match the needs and desires of your market and audience. Irrelevant content doesn’t rank very well, and it certainly won’t help you promote your business because it won’t help you appeal to your market and persuade people to take action.

High-quality content is produced with a market and purpose in mind and is well written and professional. As you publish this kind of content and create a strategic search engine optimisation plan, you will see better rankings. As an added benefit, top-quality content will also build your brand and help you create a positive reputation among your markets.