Don’t go for silent nights over the Christmas period, create a content schedule!
The last thing you need to do is completely neglect your customer base over Christmas. Even if you’re not in the office for a week or you’re off on holiday, there is still chance to schedule posts and content to get people talking and raise some awareness about your business and brand!
There are a range of different types of posts you can schedule in on your social media pages in your absence which will enable you to publish some quality content, images or links without you having to break off from your festive celebrations.
Use a Social Media Management platform to schedule posts on Facebook, Twitter and Instagram.
Posting on Social Media sites is all well and good, but when you have multiple platforms and loads of posts to write for each one, it can run away from you a little. A great source to use to keep on top of your content schedule is a Social Media Management platform, such as Hootsuite and Sendible. These sites are great to organise all your posts in one place and to schedule posts on each of your social media platforms at the same time. However, there are ways to schedule on these sites alone and it is very simple to do. Whichever process you use, you are in safe hands and you can keep a lively presence on your social media at the most inconvenient posting times!
Keep your website up to date.
It’s important that there’s not a huge gap in your website’s content over the Christmas period. You don’t want Google to think that you’ve fallen off the face of the Earth!
Pre-written blog posts.
It’s always a good idea to get fresh new content up on your website regularly and being consistent in what you produce and put out there is key, no matter the time of year! Make sure your content schedule for the festive period includes writing up some interesting articles to publish over the holidays. People tend to have around a week or so off work during this time, and more people are likely to be on social media… clicking on your links!
Send out some Christmassy mail.
A great way to stay in the loop over Christmas is by doing a spot of email marketing. Sending out an appropriate email to your following, simply wishing them a Merry Christmas or maybe enticing them in with an attractive offer or discount, is a brilliant way of engaging with your customer base and they will then be more likely to visit your pages after Christmas and in the New Year.
On the 22nd and 23rd of December each year, retailers and e-commerce sites experience their single biggest days of sales in the year, so making sure you’re still in contact with your customers up to this point and beyond could bring you a lot of sales!
If you need help with your Online Marketing strategy and want to yourself recognised, get in touch with our Digital Marketing experts.
Each day in the run up to Christmas we’ll be posting our 12 Days of Christmas Marketing tips for your website to help you really get the most out of the festive period. If you want more tips on how to really connect with your audience this Christmas, there’s still time! Take a look at our other hints and tips to see how you can benefit.