We hear a lot of tips for making content go viral and lots of businesses put time and effort into making sure their content gets in front of as big of an audience as possible. But, once your video, article or podcast goes viral, what next? What you do after your content goes viral is extremely important.
Whether your content went viral in the truest sense of the word, or just gained quite a lot of popularity in your niche market, taking a few steps after it has spread can help you leverage the opportunity.
After a big hit like a viral video, it’s important that you don’t disappear. Continue your social media push and your Internet marketing strategies. A viral piece will help you get some attention and could lead to a short-term surge in site traffic or sales. But, if you want to maintain your market’s attention and keep getting results, you need to stay visible.
Continue to use the same messaging from your viral piece on social media, your blog and your website. Don’t let your market forget who you are and that your business was the one behind the viral content.
Ride the Wave
Riding the wave means leveraging the extra sales and site traffic for even bigger results. Doing things like offering special promotions, giving away free resources, promoting your email list and making sure your site is optimised to generate sales leads will help you take advantage of the extra attention your viral content produced.
Understand Why it Went Viral
Analyse your content and the results of it to understand why it went viral. Look at the key messages it included, the medium you used, where you published it and how people reacted to it.
There are lots of ways to find out why something went viral, but the best way is to make notes about the messaging and style you used and watch how people interact with it and share it across social media.
When you fully understand what it was that your market loved about the content, you can learn more about your audience and how you can enhance your marketing plan to hold its attention.
Make a Follow-Up Plan
After some time has passed and you have maintained your online presence, leveraged the opportunity and analysed why the content went viral, it’s time to make a follow-up plan. This plan should include ways you can use the same messaging and even some of the same tactics you used to see success with the viral piece.
For example, if a video did well consider producing another with similar messaging, using the same messaging across other pieces of content or boosting your social media involvement in some areas.
The idea is to assess your success and then find ways to use what you learned to enhance your Internet marketing plan.
Getting content to go viral or to be shared throughout your market is a big step and one that can bring a lot of benefits. But, when you do a few things after the content goes viral you can take full advantage of the opportunity and see even bigger benefits.