There are so many social media marketing approaches and tactics out there and each business will have its own, unique strategy. However, there are some social media myths that you should be aware of.
The More Social Networks, the Better
There are dozens of social media networks out there. Besides the big players, like Facebook, Twitter, Instagram, Pinterest, and LinkedIn, there are smaller networks that are always popping up and gaining a user base. Some of these gain a real presence, but others don’t.
While it’s tempting to jump on every new social network as it launches, this isn’t the best strategy. It’s best to wait to see if your market is using a network before you spend resources using it. It’s also important not to spread yourself so thin that none of your social networks provide much value. Choose a few networks your market uses and then use them well.
Social Media Marketing doesn’t Require Resources
While it doesn’t cost anything to sign up for most social media accounts and use them for regular posting, that doesn’t mean social media marketing is entirely free. Remember that you will need to account for time spent strategising and using social media and in most cases, you will work with a specialist, in house or as a consultant, who can help you leverage your accounts.
Also keep in mind that you may want to use things like social media ads or promoted posts as you find out which networks bring the best results. You will need to include social media marketing in your budget so you can plan for these costs.
It’s all About the Numbers
It’s easy to get caught up in the numbers game when you do social media marketing. You should be tracking things like follower growth, interaction, clicks and reach, but you shouldn’t let these numbers take over your strategy.
Analytics and statistics can help you understand how your accounts are performing, but they aren’t the only thing that matters. For example, you may have a huge Facebook following but if you aren’t meeting your sales goals, you may not be using social media effectively.
Remember that social media is about people and conversations. As you focus on these things and use social media to communicate, listen and connect with others, you will find that your accounts will gain followers who are more likely to respond to your calls to action, helping you succeed.
Social Media is all Spur of the Moment
It’s true that social media campaigns can appear spur of the moment. They are casual and often include content or posts about current events, trends or breaking news. In fact, marketing that utilises current events is a strategy all its own.
While it may not look like it to an audience, effective social media campaigns have a solid plan. They abide by a strategy that is designed to reach a very specific audience and use the network in a predefined way for best results. The content being shared and the calls to action being used are part of a bigger marketing plan.
If you want social media marketing to work for you, it’s time to let go of these common myths. Above all, it is vital that you have a strategic plan in place and use it to support your overall online marketing and branding efforts.