Clickfunnels vs Shopify
Which Is The Best Ecommerce Software For Your Business?
Let’s talk through another digital marketing tool debate. There are a number of Clickfunnel alternatives.
This time, let’s focus on Clickfunnels vs Shopify.
These are two well-known pieces of online software for e-commerce. However, it is important to make sure you invest in the right one for your business. In some respects, they are both useful for different functions so you could even integrate the two or use them for different purposes.
For now, let’s look at the features they offer and try to come to a conclusion as to which is best… Keep reading for the Clickfunnels vs Shopify contest.
What features does Clickfunnels offer?
Let’s start with what we know (and love), on the left side of the Clickfunnels vs Shopify debate. Clickfunnels offer a range of pre-built marketing funnel templates which are all tried and tested. There is therefore almost a guarantee that using the provided templates will increase your conversion rates.
There are funnels available to suit almost any business, no matter the product or service you are selling. For example, for physical products, courses, memberships, services or even webinars (the new craze).
The clear advantage of Clickfunnels is the ease with which it can be used and benefited from. The tools are suitable for anyone, no matter how much experience with technology or business you might have. So, if you are completely new to the sales or marketing world, Clickfunnels is perfect.
As well as being easy peasy to use and suitable for a range of businesses, Clickfunnels will get you results.
Typical online shops display their products largely in a nonchalant, buy if you want, type of way. There is normally an attractive image alongside a description. Clickfunnels go above and beyond this. Each landing page shows your product or service alongside what could be considered a sales pitch. They include an eye-catching image or even a video to really make the customer think they are getting an amazing deal.
As well as actively selling rather than just displaying, Clickfunnels offer visitors one option. There is one Call To Action (CTA) button on each page, where customers can either enter their details to receive the offer or leave the page. This is different from online shops like Shopify where the pages have a number of distractions, which definitely affect your conversion rates. For this reason, we would recommend Clickfunnels for any type of e-commerce… if you want guaranteed results from your marketing efforts.
To further our lefty stance on the Clickfunnels vs Shopify debate, Clickfunnels offer an email marketing feature too. Due to people having to enter their email addresses to receive your initial offer, you will likely collect an extensive email contact list. You can use Clickfunnels to create automated email campaigns where you can group people into demographics or go even further. This means that when people receive your marketing emails they will be more personal.
If people feel like an effort has been made on your behalf they are much more likely to buy.
Pros and cons of Clickfunnels…
What features does Shopify offer?
Shopify is another online tool used by a number of big names for e-commerce, such as Budweiser and KKW Beauty. However, their sales approach is largely different from Clickfunnels and has been found to be less effective.
Whereas Clickfunnels sell their products using dramatic images and text, Shopify doesn’t avidly convince people to buy.
We recommend Shopify as software to use if you want to create an online shop with a range of different products or services. There is a large range of themes on offer with the online store builder. You can, therefore, choose and personalise the best theme to suit your brand.
Plus, if your business offers physical products, there is an online inventory management system which keeps track of your stock. This takes away the burden of having to worry about how much stock you have to suit demand. Shopify will show you when you need to order more stock, simples.
As well as allowing you to manage the stock of your products, there is a content management system too. This allows you to create a blog and keep on top of content to ensure your website is up to date and fresh. Having a blog is a great way to improve Google rankings or stay in prime position!
Pros and cons of Shopify…
The Clickfunnels pricing might seem hefty but it comes with guaranteed quality and results. The standard package comes at $97 per month and the Etison Suite package is priced at $297 per month.
It’s important to keep in mind that, when taking into account the increased conversion rates that your marketing funnels will bring, it really isn’t expensive. Once all Clickfunnels features have been talked through, all Clickfunnels scam rumours are thrown out the window. It is a trusty and effective tool and is used by major businesses all over the world, so don’t miss out.
Shopify is ever so slightly cheaper than Clickfunnels and offers more pricing package options. With Shopify you can start off with the very basic membership, costing only $29 per month. This is different from Clickfunnels where the cheapest membership is still $97 per month.
Despite this, if you are an established business and know you will need full access to features it will cost you $79 per month, which is only around $20 less than Clickfunnels… With the two pieces of software being so similar in price, you may as well invest in the one you think suits your needs the best.
We think Clickfunnels is recommendable if you are planning to expand. Shopify’s conversion rates are just not as high, especially more recently with the popularity and increasing effectiveness of marketing funnels.
So, let’s sum up the Clickfunnels vs Shopify debate. The tools are similar in that they are used by big names and both have track records of success. Clickfunnels are promoted heavily by well-known individuals/businesses due to their direct yet effective method for improving sales.
However, Shopify has the advantage of allowing you to create a successful online store with a range of products. Despite us being Clickfunnels users ourselves and understanding the success the software brings… You could use both of these tools for different purposes. Why not use Clickfunnels as your sales mechanism to present products and increase conversion rates? Whilst also using Shopify at the back end to benefit from their extensive payment/shipping integration and managing your product inventory?
A final thing to keep in mind when choosing an e-commerce software is both Shopify and Clickfunnels offer free 14-day trials.
Think you need some more help?
If this Clickfunnels vs Shopify discussion has been useful but you still need more guidance before making your decision… We can help. Give us a call on 01226 720 755 to talk through your options.
Disclaimer: We are using affiliate links in this post. This simply means that if you choose to purchase Clickfunnels by clicking on a link, we will receive a little commission – no extra cost to you.